[Marketing] BBC launches flagship UK-wide initiative to inspire a new generation with digital technology

Sean DALY sdaly.be at gmail.com
Thu Mar 12 16:30:08 EDT 2015


http://www.bbc.co.uk/mediacentre/mediapacks/makeitdigital/micro-bit

article, with video:
http://www.bbc.com/news/technology-31834927

"The Micro Bit will be a small, wearable device with an LED display that
children can programme in a number of ways. It will be a standalone,
entry-level coding device that allows children to pick it up, plug it into
a computer and start creating with it immediately."

(Standalone, except for the part where it requires a host computer... which
b ythe way could be a Raspberry Pi)

Product partners/champions include Microsoft and the Python Software
Foundation.

The BBC will supply massive audiovisual educational content.

They "anticipate working with a wider network of informal partners to
magnify the educational impact of the project."

Deployment starts this September and when the 1,000,000th is distributed,
production will be halted.

Sean.
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