[Marketing] A note on diffusion and adoption

[Sameer Verma]

On Sun, Feb 9, 2014 at 12:52 PM, Sameer Verma <sverma at sfsu.edu> wrote:
> I've written about the diffusion and adoption of an innovation before
> (the XO/Sugar being the innovation). Here's an interesting summary I
> found in context of another project, but I thought I'd pass it along.
>
> http://www.enablingchange.com.au/Summary_Diffusion_Theory.pdf
>
> Note that apart from the mechanism itself (which was the topic of my
> Ph.D. dissertation http://verma.sfsu.edu/profile/phd.proposal.pdf) two
> points are relevant here:
>
> 1) Persuasion is not the way to go.
> 2) Each group has its own personality, and thus its motivators.
>
> cheers,
> Sameer
> --
> Sameer Verma, Ph.D.
> Professor, Information Systems
> San Francisco State University
> http://verma.sfsu.edu/
> http://commons.sfsu.edu/
> http://olpcsf.org/
> http://olpcjamaica.org.jm/

It seems the article is gone from the link. Hope it's disappearance is
temporary! In the mean time, if anyone wants a copy, write back
offlist.

cheers,
Sameer
-- 
Sameer Verma, Ph.D.
Professor, Information Systems
San Francisco State University
http://verma.sfsu.edu/
http://commons.sfsu.edu/
http://olpcsf.org/
http://olpcjamaica.org.jm/