[Marketing] A note on diffusion and adoption

[Sameer Verma]

I've written about the diffusion and adoption of an innovation before
(the XO/Sugar being the innovation). Here's an interesting summary I
found in context of another project, but I thought I'd pass it along.

http://www.enablingchange.com.au/Summary_Diffusion_Theory.pdf

Note that apart from the mechanism itself (which was the topic of my
Ph.D. dissertation http://verma.sfsu.edu/profile/phd.proposal.pdf) two
points are relevant here:

1) Persuasion is not the way to go.
2) Each group has its own personality, and thus its motivators.

cheers,
Sameer
-- 
Sameer Verma, Ph.D.
Professor, Information Systems
San Francisco State University
http://verma.sfsu.edu/
http://commons.sfsu.edu/
http://olpcsf.org/
http://olpcjamaica.org.jm/