[Marketing] Social media: Global Web Index Jan. 2014 figures commented by Heidi Cohen

[Sean DALY]

http://heidicohen.com/global-social-media-trends/

Some key findings:

* Facebook still world leader, but down 3%, and losing in teen (16-24)
demographic. With the increased fragmentation of social media, has it
peaked?

* Video is a key activity, see YouTube stats

* Mobile gaining ground and is now the epicenter of social media

* Just under 40% of Internet users disdain social media

* Google+ weak in North America, but gaining elsewhere

* VPNs (to avoid censoring/filtering) remain very popular in southeast
Asia, India, Mexico & Brazil, meaning tracking data for these countries is
approximative


I have the summary report, e-mail me for it if interested

Sean
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