[Marketing] Sugar tryout (was Re: sugarlabs.org redesign)

[Daniel Narvaez]

Of course I agree with you that less barriers the better but I think we
need to pick our battles. With current state of the downloads page I'd
expect the conversion rate to near the 0%. It takes a *lot* of extra clicks
to achieve the same.

I propose that we

* Rewrite the downloads page offering *simple* instruction only
for Soas and Virtualbox.
* Keep the current page somewhere on the wiki, prominently linked, it's
fine for techies.
* Start measuring conversion rate. I suspect we don't have a way to count
the number of users that managed to reach the Sugar home. But measuring
completed downloads would be a start.
* Gradually get rid of as many barriers as possible and see how the rate is
affected.

On Friday, 8 November 2013, Sean DALY wrote:

> Of course it doesn't stop us from marketing, but it adds two extra hurdles
> for teachers to deal with (the GPL VirtualBox installer + the PUEL
> extension pack necessary for passthrough USB support). So techies won't
> care, but I guarantee a percentage of teachers will. It's a well-documented
> axiom of internet marketing that you lose up to 50% of prospects with every
> additional click - this is precisely why Amazon deployed 1-click purchases.
> With three clicks instead of one, I hope we don't lose 20%, 30%, 50% of
> interested teachers. After all, there's already a barrier: the huge size of
> the downloads.
>
> It's obvious given our limited resources we need to evaluate our most
> resource-effective ways of publishing prepared VMs. This is what I had in
> mind about approaching Oracle. But we need to try to maximize our potential
> conversion rate without additional hoops. I'd be happy with anything over
> 10% (software/SaaS average rate is roughly 7% [1]), and we won't even be
> gating the download in a contact form.
>
> My proposal two years ago to make VMs the preferred method for teachers to
> try Sugar met with opposition from Peter and others who preferred SoaS.
>
> Sean
>
> [1]
> http://www.marketingsherpa.com/article/chart/average-website-conversion-rates-industry#
>
>
> On Fri, Nov 8, 2013 at 5:49 PM, Daniel Narvaez <dwnarvaez at gmail.com<javascript:_e({}, 'cvml', 'dwnarvaez at gmail.com');>
> > wrote:
>
>> Do we really need a single installer? I mean I see it would be ideal but
>> it feels like it might be tricky licensing, implementation and maintenance
>> wise.
>>
>> From what I understand from Thomas, after installing VirtualBox, it's
>> just downloading and clicking on an icon (I should really try it but I'm on
>> a bad connection these days). It might not be perfect but it doesn't really
>> sound bad, what is stopping us marketing Sugar this way really?
>>
>>
>> On Friday, 8 November 2013, Sean DALY wrote:
>>
>>> Not only doable, has been done for some time now [1,2] and is
>>> multi-platform (& what I use to demo Sugar on a Mac)
>>>
>>> The Oracle PUEL license [3] very interestingly permits free
>>> redistribution for educational purposes, opening the possibility of a
>>> single installer, ideal for our needs.
>>>
>>> In the past I have suggested approaching Oracle for a marketing
>>> partnership under a CSR (corporate social responsibility) banner.
>>>
>>> Sean
>>>
>>> 1. http://wiki.sugarlabs.org/go/VirtualBox
>>> 2. https://wiki.sugarlabs.org/go/Sugar_Creation_Kit/VirtualBox
>>> 2. https://www.virtualbox.org/wiki/VirtualBox_PUEL
>>>
>>>
>>>
>>> On Fri, Nov 8, 2013 at 1:25 PM, Gonzalo Odiard <gonzalo at laptop.org>wrote:
>>>
>>>> At least the virtualbox looks doable and a good way to show Sugar.
>>>>
>>>> Gonzalo
>>>>
>>>>
>>>> On Thu, Nov 7, 2013 at 9:44 PM, Daniel Narvaez <dwnarvaez at gmail.com>wrote:
>>>>
>>>>> On Thursday, 7 November 2013, Sean DALY wrote:
>>>>>>
>>>>>> The larger problem is the absence of a marketing strategy, we need to
>>>>>> know where we are going to communicate effectively. In particular, we need
>>>>>> to choose and implement how to offer Sugar tryout to teachers and
>>>>>> journalists.
>>>>>>
>>>>>
>>>>> I can think of a couple of approaches
>>>>>
>>>>> * Get Sugar running well on the CuBox-i. Find budget to buy a few of
>>>>> those to distribute to chosen journalist and teachers. Try to partner with
>>>>> SolidRun to offer Sugar as an out-of-the-box installation option.
>>>>>
>>>>> * Make it easy to run Sugar inside VirtualBox on Windows and OS X.
>>>>> Without having investigated too deeply it seems that a two step process
>>>>> would be both realistically implementable and easy enough for the user
>>>>>
>>>>> 1 Install virtualbox
>>>>> 2 Install a Sugar application (which would take care of setting up the
>>>>> appliance).
>>>>>
>>>>> Thoughts? Other ideas? If we can agree on one or two concrete,
>>>>> realistic approaches, I think we can at least attempt to get them done for
>>>>> 3.102.
>>>>>
>>>>>
>>>>> --
>>>>> Daniel Narvaez
>>>>>
>>>>>
>>>>> _______________________________________________
>>>>> Marketing mailing list
>>>>> Marketing at lists.sugarlabs.org
>>>>> http://lists.sugarlabs.org/listinfo/marketing
>>>>>
>>>>>
>>>>
>>>
>>
>> --
>> Daniel Narvaez
>>
>>
>

-- 
Daniel Narvaez
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://lists.sugarlabs.org/archive/marketing/attachments/20131108/8b98b27b/attachment.html>