[Marketing] Sugar tryout (was Re: sugarlabs.org redesign)

[Sean DALY]

Of course it doesn't stop us from marketing, but it adds two extra hurdles
for teachers to deal with (the GPL VirtualBox installer + the PUEL
extension pack necessary for passthrough USB support). So techies won't
care, but I guarantee a percentage of teachers will. It's a well-documented
axiom of internet marketing that you lose up to 50% of prospects with every
additional click - this is precisely why Amazon deployed 1-click purchases.
With three clicks instead of one, I hope we don't lose 20%, 30%, 50% of
interested teachers. After all, there's already a barrier: the huge size of
the downloads.

It's obvious given our limited resources we need to evaluate our most
resource-effective ways of publishing prepared VMs. This is what I had in
mind about approaching Oracle. But we need to try to maximize our potential
conversion rate without additional hoops. I'd be happy with anything over
10% (software/SaaS average rate is roughly 7% [1]), and we won't even be
gating the download in a contact form.

My proposal two years ago to make VMs the preferred method for teachers to
try Sugar met with opposition from Peter and others who preferred SoaS.

Sean

[1]
http://www.marketingsherpa.com/article/chart/average-website-conversion-rates-industry#


On Fri, Nov 8, 2013 at 5:49 PM, Daniel Narvaez <dwnarvaez at gmail.com> wrote:

> Do we really need a single installer? I mean I see it would be ideal but
> it feels like it might be tricky licensing, implementation and maintenance
> wise.
>
> From what I understand from Thomas, after installing VirtualBox, it's just
> downloading and clicking on an icon (I should really try it but I'm on a
> bad connection these days). It might not be perfect but it doesn't really
> sound bad, what is stopping us marketing Sugar this way really?
>
>
> On Friday, 8 November 2013, Sean DALY wrote:
>
>> Not only doable, has been done for some time now [1,2] and is
>> multi-platform (& what I use to demo Sugar on a Mac)
>>
>> The Oracle PUEL license [3] very interestingly permits free
>> redistribution for educational purposes, opening the possibility of a
>> single installer, ideal for our needs.
>>
>> In the past I have suggested approaching Oracle for a marketing
>> partnership under a CSR (corporate social responsibility) banner.
>>
>> Sean
>>
>> 1. http://wiki.sugarlabs.org/go/VirtualBox
>> 2. https://wiki.sugarlabs.org/go/Sugar_Creation_Kit/VirtualBox
>> 2. https://www.virtualbox.org/wiki/VirtualBox_PUEL
>>
>>
>>
>> On Fri, Nov 8, 2013 at 1:25 PM, Gonzalo Odiard <gonzalo at laptop.org>wrote:
>>
>>> At least the virtualbox looks doable and a good way to show Sugar.
>>>
>>> Gonzalo
>>>
>>>
>>> On Thu, Nov 7, 2013 at 9:44 PM, Daniel Narvaez <dwnarvaez at gmail.com>wrote:
>>>
>>>> On Thursday, 7 November 2013, Sean DALY wrote:
>>>>>
>>>>> The larger problem is the absence of a marketing strategy, we need to
>>>>> know where we are going to communicate effectively. In particular, we need
>>>>> to choose and implement how to offer Sugar tryout to teachers and
>>>>> journalists.
>>>>>
>>>>
>>>> I can think of a couple of approaches
>>>>
>>>> * Get Sugar running well on the CuBox-i. Find budget to buy a few of
>>>> those to distribute to chosen journalist and teachers. Try to partner with
>>>> SolidRun to offer Sugar as an out-of-the-box installation option.
>>>>
>>>> * Make it easy to run Sugar inside VirtualBox on Windows and OS X.
>>>> Without having investigated too deeply it seems that a two step process
>>>> would be both realistically implementable and easy enough for the user
>>>>
>>>> 1 Install virtualbox
>>>> 2 Install a Sugar application (which would take care of setting up the
>>>> appliance).
>>>>
>>>> Thoughts? Other ideas? If we can agree on one or two concrete,
>>>> realistic approaches, I think we can at least attempt to get them done for
>>>> 3.102.
>>>>
>>>>
>>>> --
>>>> Daniel Narvaez
>>>>
>>>>
>>>> _______________________________________________
>>>> Marketing mailing list
>>>> Marketing at lists.sugarlabs.org
>>>> http://lists.sugarlabs.org/listinfo/marketing
>>>>
>>>>
>>>
>>
>
> --
> Daniel Narvaez
>
>
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