[Marketing] Competitive Landscape: LeapPad Explorer tablet from Leapfrog

Sean DALY sdaly.be at gmail.com
Mon Jul 11 04:30:11 EDT 2011


"a learning tablet just for kids!"

Announced in February, but availability confirmed for August 15
in-store in the USA. Online pre-orders active. Roll-out planned for
all English language markets worldwide starting with US, CA, GB, IE,
then ZA, AU, NZ and in Asia, HK, SG, PH, KR, TH.

* "100+ Games & Apps" including eBook applications ("provide a fully
interactive, cinematic reading experience"). Browse apps here:
* Camera/video recorder
* Microphone
* Stylus (to learn writing; no tether)
* Screen size: 5", 480x272 resolution
* 2 Gb memory
* Home screen is personalized with child's photo
* Disney and other cartoon characters licensing ("Disney Animation
Studio" app): SpongeBob SquarePants, Scooby-Doo, Penguins of
Madagascar, Star Wars, Wolverine & X-Men, Thomas & Friends, Ben10...
* Discovery channel app
* Dental hygiene app: "Sugar Bugs" (!)
* "Create interactive stories with Story Studio"
* "Personalized learning pet that reinforces writing skills and
fosters nurturing skills"
* "Unique to LeapFrog products, games auto-adjust so kids can learn at
just the right pace" - three versions of each interactive e-Book
* "Proprietary online Learning Path system which provides parents with
personalized learning feedback vie e-mail"

Street price under 100 USD, apps at $5 each or bundled in cartridges at $25

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