[Marketing] Competitive Landscape: LeapPad Explorer tablet from Leapfrog

[Sean DALY]

http://www.leapfrog.com/leappad/index.html
http://multivu.prnewswire.com/mnr/leapfrog/50860/
http://www.reuters.com/article/2011/02/15/idUS11647+15-Feb-2011+PRN20110215

"a learning tablet just for kids!"

Announced in February, but availability confirmed for August 15
in-store in the USA. Online pre-orders active. Roll-out planned for
all English language markets worldwide starting with US, CA, GB, IE,
then ZA, AU, NZ and in Asia, HK, SG, PH, KR, TH.

* "100+ Games & Apps" including eBook applications ("provide a fully
interactive, cinematic reading experience"). Browse apps here:
http://www.leapfrog.com/leappad/library.html
* Camera/video recorder
* Microphone
* Stylus (to learn writing; no tether)
* Screen size: 5", 480x272 resolution
* 2 Gb memory
* Home screen is personalized with child's photo
* Disney and other cartoon characters licensing ("Disney Animation
Studio" app): SpongeBob SquarePants, Scooby-Doo, Penguins of
Madagascar, Star Wars, Wolverine & X-Men, Thomas & Friends, Ben10...
* Discovery channel app
* Dental hygiene app: "Sugar Bugs" (!)
* "Create interactive stories with Story Studio"
* "Personalized learning pet that reinforces writing skills and
fosters nurturing skills"
* "Unique to LeapFrog products, games auto-adjust so kids can learn at
just the right pace" - three versions of each interactive e-Book
* "Proprietary online Learning Path system which provides parents with
personalized learning feedback vie e-mail"

Street price under 100 USD, apps at $5 each or bundled in cartridges at $25

Sean
-------------- next part --------------
A non-text attachment was scrubbed...
Name: 50860-hi-BackandSide.jpg
Type: image/jpeg
Size: 669908 bytes
Desc: not available
URL: <http://lists.sugarlabs.org/archive/marketing/attachments/20110711/bccb1ea8/attachment-0002.jpg>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: 50860-hi-CarsV2.jpg
Type: image/jpeg
Size: 985026 bytes
Desc: not available
URL: <http://lists.sugarlabs.org/archive/marketing/attachments/20110711/bccb1ea8/attachment-0003.jpg>