[Marketing] Linuxtag Berlin 2010

[Sebastian Dziallas]

On Wed, May 26, 2010 at 2:48 PM, Sean DALY <sdaly.be at gmail.com> wrote:
> Yes Sebastian - we should brief them, but that means we shouldn't send
> press-release style text; we should mail them individually and offer
> background. In this case, the background is the team behind SoaS. Of
> course, we should include a link to your blog post, and a link to the
> press page (http://www.sugarlabs.org/press) wouldn't hurt, either.

Alright, this sounds perfectly reasonable to me! I'd be happy to be
available for an interview and I bet the others are, too, so I think
it's just a matter of writing these notes up and getting them out.

I believe this to happen by Friday morning to make sure we still get
the initial push from the release, though. I will be happy to do this,
if nothing else.

> Journalists are briefed all the time and often, they don't respond for
> months but the day they write an article you see briefing matter pop
> up.
>
> We can reduce the risk of negative publicity with a LinuxTag media
> launch, which will give us time to find something newsworthy to
> associate with Mirabelle, and prepare a spotlight for you and the
> other SoaS team members. We could also put together a new beauty shot.

Yeah, I think a PR with LinuxTag would be good.

--Sebastian

> Sean
>
>
> On 5/26/10, Sebastian Dziallas <sebastian at when.com> wrote:
>> On Wed, May 26, 2010 at 10:18 AM, Sean DALY <sdaly.be at gmail.com> wrote:
>>  > Sebastian, I'm sorry, you know very well I object since we discussed
>>  > it at length in yesterday's marketing meeting.
>>
>>
>> Uh? I'm a little surprised, because you said that you liked the idea
>>  of briefing tech journalists. As explained in my previous email, I
>>  believe it'd be helpful to start building momentum with this release
>>  yesterday and take it from there, possibly with PR around LinuxTag.
>>
>>
>>  > There is a real risk of damage if tech journalists start asking
>>  > questions about why Sugar on a Stick's orientation was changed so
>>  > radically. The journalists you named all know what Sugar on a Stick is
>>  > already.
>>
>>
>> But they don't know about Mirabelle yet.
>>
>>
>>  > You, Peter, Mel and the others have done fantastic engineering work,
>>  > let's build on that. We need to make recruitment a top priority - the
>>  > more said about the team instead of SoaS the better.
>>  >
>>  > If anyone from Fedora marketing wants to help as I've read yesterday
>>  > and today, I'm open to ideas. However, it really doesn't serve us to
>>  > be presented as a variant of a Fedora release. A media launch at
>>  > LinuxTag, with a focus on the SoaS team, your talk, and newsworthy
>>  > content, will serve us far better.
>>
>>
>> I feel this is an opportunity and am looking forward to discussing
>>  this! LinuxTag starts at June 9, so it might make sense to have
>>  something for one of the early days, since we could announce something
>>  "at LinuxTag" and still attract visitors to the booth (Simon: you did
>>  awesome work there!). But... uh, that's me just thinking out loud. :-)
>>
>>
>>  --Sebastian
>>
>>
>>  > Sean
>>  >
>>  >
>>  >
>>  > On Wed, May 26, 2010 at 4:16 AM, Sebastian Dziallas <sebastian at when.com> wrote:
>>  >> On Tue, May 25, 2010 at 7:09 PM, Sean DALY <sdaly.be at gmail.com> wrote:
>>  >>> Hi Simon, I'm sorry I didn't respond sooner
>>  >>>
>>  >>> I won't be able to make LinuxTag this year, but I understand Sebastian
>>  >>> will give a talk there.
>>  >>
>>  >> Yup, that's right:
>>  >> http://www.linuxtag.org/2010/en/program/free-conference/wednesday/details.html?talkid=382
>>  >>
>>  >>> It is possible we will do a press release around that time though,
>>  >>> which we could dateline Berlin and hopefully attract visitors to the
>>  >>> booth.
>>  >>
>>  >> That would be awesome! Maybe it'd be interesting to mention that Sugar
>>  >> on a Stick celebrates its first birthday at LinuxTag since its initial
>>  >> announcement...
>>  >>
>>  >> If nobody objects, I'd like email the people I had mentioned yesterday
>>  >> with the announcement I just sent out as well as a general explanation
>>  >> of what Sugar on a Stick is. I believe this will help us to get the
>>  >> word out and reach an appropriate audience, until we've clarified and
>>  >> discussed a possible PR for LinuxTag in detail.
>>  >>
>>  >> Cheers,
>>  >> --Sebastian
>>  >>
>>  >>> Thanks
>>  >>>
>>  >>> Sean
>>  >>>
>>  >>>
>>  >>> On Wed, Apr 28, 2010 at 9:30 AM, Simon Schampijer <simon at schampijer.de> wrote:
>>  >>>> On 03/23/2010 11:48 PM, Simon Schampijer wrote:
>>  >>>>> Hi,
>>  >>>>>
>>  >>>>> I submitted the application for this years Sugar Labs booth at Linuxtag
>>  >>>>> Berlin 2010 [1] today! I hope everything works out well.
>>  >>>>>
>>  >>>>> Would be nice if people that plan to attend would add their name at the
>>  >>>>> wiki page.
>>  >>>>>
>>  >>>>> I guess best is to have an irc meeting to plan our presence. Maybe at
>>  >>>>> one of the next marketing meetings?
>>  >>>>>
>>  >>>>> Regards,
>>  >>>>>      Simon
>>  >>>>>
>>  >>>>> [1] http://wiki.sugarlabs.org/go/Marketing_Team/Events/LinuxTag2010
>>  >>>>
>>  >>>> As planning has to progress rather sooner then later, please add
>>  >>>> yourself to the wiki page if you want to attend and even better help out
>>  >>>> at the booth. At the moment the number of attendees look rather spare.
>>  >>>>
>>  >>>> Thanks,
>>  >>>>    Simon
>>  >>>>
>>  >>>> http://wiki.sugarlabs.org/go/Marketing_Team/Events/LinuxTag2010
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>>  >>>>
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