[Marketing] [IAEP] SoaS change of direction: heads-up on convos in other lists

[Sean DALY]

The problem with this approach is that it renders SoaS ineffective for
new tryers of Sugar (i.e. the overwhelming majority of teachers and
parents we are trying to reach).

As SoaS is the pillar of our marketing strategy, this means cancelling
the planned SoaS media campaign in May. No big deal, since we are not
far along in the campaign planning and we have another campaign in the
pipeline. SoaS version numbers are tied to the media campaigns (cf.
[1]), so the next promotable version (Cloudberry in the fall) should
be v3.

We can position this release (Mirabelle) as a maintenance release and
concentrate on developer recruitment instead.

Sean

[1] http://lists.sugarlabs.org/archive/marketing/2009-September/002049.html


On Sat, Mar 20, 2010 at 3:23 AM, Mel Chua <mel at melchua.com> wrote:
> SoaS engineering just proposed a major change-in-direction for the
> upcoming (Mirabelle) release. See
> http://lists.sugarlabs.org/archive/soas/2010-March/000906.html for more
> information - we're asking people to continue discussion on that thread,
> so please reply there (rather than here).
>
> The short version is that instead of "include all Activites by default,"
> we're thinking of shipping very few (6) Activities by default - the ones
> that help users get further Activities and help - and driving them to
> ASLO to download Activities and engage directly with Activity creators
> instead.
>
> Other related threads - please join the appropriate list and join the
> conversation there if you're interested in the topic.
>
> Marketing:
> http://lists.sugarlabs.org/archive/marketing/2010-March/002727.html
>
> Activity developers:
> http://lists.sugarlabs.org/archive/sugar-devel/2010-March/023066.html
>
> We'd like feedback and comments and all the usual, but please have
> discussions on the threads we linked to above - we're sending this
> message to iaep as a heads-up for people who may be interested but not
> yet on these lists.
>
> Thanks,
>
> --Sebastian and Mel
> _______________________________________________
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>