[Marketing] [IAEP] Scenarios for licensing our trademarks

[Sean DALY]

I don't see how the opposite is true. Just look at Sony.

To be clear, by "freely" I mean without conditions. The snag is that I
don't see how we can be sure we have a legal handle on acceptance of
our conditions without an explicit license. Again, this is a change
from my original position of two weeks ago.

I also believe we should license free of charge, although it is
worthwhile considering if commercial entities should pay a fee,
perhaps commensurate with sales. That could be a revenue stream at
some point, but I feel it would not serve our purpose at this time
unless we are talking about a major OEM willing to co-brand.

Sean

P.S. Sascha I am including marketing and Slobs in this thread, you can
certainly post to those lists I can moderate in your marketing posts


On Fri, Jan 29, 2010 at 4:34 PM, Sascha Silbe
<sascha-ml-ui-sugar-iaep at silbe.org> wrote:
>
> [Again restricting post to iaep because I cannot cross-post]
>
> On Fri, Jan 29, 2010 at 03:59:09PM +0100, Sean DALY wrote:
>
>> If we extend our trademarks use freely, we 1) run the risk of losing them
>> 2) will be unable to build awareness of the brand.
>
> The same is true of the opposite and I fear this is where we're currently
> heading for. If derivatives cannot use our name (see [1] for an example I
> personally consider ridiculous) or need to jump through considerable hoops
> they will simply choose a different one, excluding our name from part of the
> market.
>
> I'm sure we both have the same goal and I certainly appreciate your hard
> work on this. But I think a more liberal trademark policy would benefit us
> much more than a firm one. I hope we can agree on some middle ground between
> the (highly successful!) Debian one and the Mozilla one (successful as well,
> but starting to get competition from the Debian equivalents like iceweasel).
>
>
> [1] http://wiki.sugarlabs.org/go/Trademark_case_studies#.24DISTRO
>
> CU Sascha
>
> --
> http://sascha.silbe.org/
> http://www.infra-silbe.de/
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