[Marketing] [SLOBS] Sugar Dextrose trademark license request

[Walter Bender]

On Sat, Aug 7, 2010 at 9:36 AM, Christian Marc Schmidt
<christianmarc at gmail.com> wrote:
> This sounds good, although again I wouldn't encourage a standalone
> "Dextrose" mark. It should instead feel like a sub-brand to "Sugar", the
> primary "brand", since that will drive recognition.
> Christian

I agree with you, but all we can do is encourage, as we (SL) have no
authority over the use of the word Dextrose. In regard to the request
to use Sugar Dextrose, I am favor. Seems to be an appropriate use of
our mark.

regards.

-walter

>
> On Sat, Aug 7, 2010 at 4:12 AM, Tomeu Vizoso <tomeu at sugarlabs.org> wrote:
>>
>> Do the marketing and design teams have an opinion on this already?
>>
>> Thanks,
>>
>> Tomeu
>>
>> On Sat, Aug 7, 2010 at 05:38, Bernie Innocenti <bernie at codewiz.org> wrote:
>> > I would like to request a trademark license for the following software
>> > product:
>> >
>> >  http://wiki.sugarlabs.org/go/Dextrose/
>> >
>> >
>> > The following information is intended to fulfill the requirements of the
>> > Trademark License administrative transaction:
>> >
>> >
>> > * a list of which marks are desired to be licensed, along with a full
>> > description of how they will be used;
>> >
>> >  Dextrose will be identified by one of the attached "Sugar Dextrose"
>> >  logotypes. Such logos adopt the same font and color pairs of the Sugar
>> >  Labs trademark to create a visual association between the two.
>> >
>> >  We might also desire to use a shorter form of the logotype which
>> >  includes the word "Dextrose" alone, rendered in the same typographical
>> >  style of the word "Sugar" in the attached examples.
>> >
>> >  The version of the Sugar Learning Platform distributed with Dextrose
>> >  contains substantial modifications relative to the source code
>> >  distributed by Sugar Labs, therefore it is not covered by the usage
>> >  exceptions for using the Sugar Labs marks without written permission.
>> >
>> >
>> > * a description of the current use of any Sugar Labs marks;
>> >
>> >  The product currently displays the Sugar Labs logo in its unmodified
>> >  form during boot. In the final release, we might wish to retain this
>> >  logo, or replace it with the Sugar Dextrose logo.
>> >
>> >
>> > * a list of any individuals or corporations that will be participating
>> > in the proposed use of the mark;
>> >
>> >  Activity Central - http://activitycentral.org
>> >  Paraguay Educa - http://paraguayeduca.org
>> >  Plan Ceibal - http://www.ceibal.edu.uy/
>> >
>> >  Dextrose is intended to be customized and redistributed by other
>> >  OLPC deployments. Therefore, the trademark license needs to be
>> >  implicitly transferrable to third parties at the same conditions.
>> >
>> >
>> > * a list of any Sugar Labs community members with whom you are currently
>> > working;
>> >
>> >  Dextrose is currently hosted within the Sugar Labs infrastructure and
>> >  incorporates substantial contributions from several Sugar Labs and
>> >  OLPC community members, as highlighted in the features list.
>> >
>> >
>> > * information for a primary contact person, including email address and
>> > phone number.
>> >
>> >  Bernie Innocenti <bernie at codewiz.org>
>> >  Cell phone (Paraguay): +595-(0)-972-960704
>> >  Cell phone (USA): +1-781-244-3485
>> >
>> > Thanks,
>> >
>> > --
>> >   // Bernie Innocenti - http://codewiz.org/
>> >  \X/  Sugar Labs       - http://sugarlabs.org/
>> >
>> > _______________________________________________
>> > SLOBs mailing list
>> > SLOBs at lists.sugarlabs.org
>> > http://lists.sugarlabs.org/listinfo/slobs
>> >
>> >
>
>
>
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-- 
Walter Bender
Sugar Labs
http://www.sugarlabs.org