[Marketing] [SLOBS] Sugar Dextrose trademark license request

[Christian Marc Schmidt]

This sounds good, although again I wouldn't encourage a standalone
"Dextrose" mark. It should instead feel like a sub-brand to "Sugar", the
primary "brand", since that will drive recognition.

Christian

On Sat, Aug 7, 2010 at 4:12 AM, Tomeu Vizoso <tomeu at sugarlabs.org> wrote:

> Do the marketing and design teams have an opinion on this already?
>
> Thanks,
>
> Tomeu
>
> On Sat, Aug 7, 2010 at 05:38, Bernie Innocenti <bernie at codewiz.org> wrote:
> > I would like to request a trademark license for the following software
> > product:
> >
> >  http://wiki.sugarlabs.org/go/Dextrose/
> >
> >
> > The following information is intended to fulfill the requirements of the
> > Trademark License administrative transaction:
> >
> >
> > * a list of which marks are desired to be licensed, along with a full
> > description of how they will be used;
> >
> >  Dextrose will be identified by one of the attached "Sugar Dextrose"
> >  logotypes. Such logos adopt the same font and color pairs of the Sugar
> >  Labs trademark to create a visual association between the two.
> >
> >  We might also desire to use a shorter form of the logotype which
> >  includes the word "Dextrose" alone, rendered in the same typographical
> >  style of the word "Sugar" in the attached examples.
> >
> >  The version of the Sugar Learning Platform distributed with Dextrose
> >  contains substantial modifications relative to the source code
> >  distributed by Sugar Labs, therefore it is not covered by the usage
> >  exceptions for using the Sugar Labs marks without written permission.
> >
> >
> > * a description of the current use of any Sugar Labs marks;
> >
> >  The product currently displays the Sugar Labs logo in its unmodified
> >  form during boot. In the final release, we might wish to retain this
> >  logo, or replace it with the Sugar Dextrose logo.
> >
> >
> > * a list of any individuals or corporations that will be participating
> > in the proposed use of the mark;
> >
> >  Activity Central - http://activitycentral.org
> >  Paraguay Educa - http://paraguayeduca.org
> >  Plan Ceibal - http://www.ceibal.edu.uy/
> >
> >  Dextrose is intended to be customized and redistributed by other
> >  OLPC deployments. Therefore, the trademark license needs to be
> >  implicitly transferrable to third parties at the same conditions.
> >
> >
> > * a list of any Sugar Labs community members with whom you are currently
> > working;
> >
> >  Dextrose is currently hosted within the Sugar Labs infrastructure and
> >  incorporates substantial contributions from several Sugar Labs and
> >  OLPC community members, as highlighted in the features list.
> >
> >
> > * information for a primary contact person, including email address and
> > phone number.
> >
> >  Bernie Innocenti <bernie at codewiz.org>
> >  Cell phone (Paraguay): +595-(0)-972-960704
> >  Cell phone (USA): +1-781-244-3485
> >
> > Thanks,
> >
> > --
> >   // Bernie Innocenti - http://codewiz.org/
> >  \X/  Sugar Labs       - http://sugarlabs.org/
> >
> > _______________________________________________
> > SLOBs mailing list
> > SLOBs at lists.sugarlabs.org
> > http://lists.sugarlabs.org/listinfo/slobs
> >
> >
>



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