[Marketing] Logotype for Dextrose

[Walter Bender]

On Fri, Aug 6, 2010 at 12:04 AM, Bernie Innocenti <bernie at codewiz.org> wrote:
> On Thu, 2010-08-05 at 09:09 -0400, Christian Marc Schmidt wrote:
>
>> I'm not sure about the green/white combo. Where did the new colors
>> come from? We should really adopt the Sugar color and identity system.
>
>> Walter had initially suggested that we append the name of the release
>> to the Sugar logo, and I still think this is the right approach. The
>> more consistent we are with the visual language, the more we can
>> ensure that it resonates with people and becomes an identifiable
>> brand.
>
>> I've attached the range of options we had designed previously,
>> including the new Dextrose. Page 2 of the PDF has all color
>> combinations (the same as in the attached SVG).
>
>> Does this work?
>
> We discussed it here in Paraguay. We feel that the result of combining
> the words "sugar" and "dextrose" is somewhat redundant. Dextrose is
> another name for the the common variety of sucrose, which is the
> scientific name of common sugar.

I don't feel very strongly about this, bit I think that (a) the
redundancy helps... the average person is not going to make the
connection between Dextrose and  Sugar on their own; (b) Christian's
designs are beautiful; and (c) the combination lends consistency to
the overall logo usage; and (4) this way, you need not introduce a 3rd
element to the splash screen -- another design can of worms --  just
replace the SL logo.

-walter

>
> The idea is to show a Dextrose logo on top of the screen during boot,
> with the Sugar Labs logo still present in the bottom-left corner. The
> Dextrose logo would be bi-colored. If white & green seem awkward, we
> could pick another combo. Which one would you recommend for Dextrose 1?
>
> --
>   // Bernie Innocenti - http://codewiz.org/
>  \X/  Sugar Labs       - http://sugarlabs.org/
>
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-- 
Walter Bender
Sugar Labs
http://www.sugarlabs.org