[Marketing] Logotype for Dextrose

Frederick Grose fgrose at gmail.com
Fri Aug 6 00:33:39 EDT 2010


On Fri, Aug 6, 2010 at 12:04 AM, Bernie Innocenti <bernie at codewiz.org>wrote:

> On Thu, 2010-08-05 at 09:09 -0400, Christian Marc Schmidt wrote:
>
> > I'm not sure about the green/white combo. Where did the new colors
> > come from? We should really adopt the Sugar color and identity system.
>
> > Walter had initially suggested that we append the name of the release
> > to the Sugar logo, and I still think this is the right approach. The
> > more consistent we are with the visual language, the more we can
> > ensure that it resonates with people and becomes an identifiable
> > brand.
>
> > I've attached the range of options we had designed previously,
> > including the new Dextrose. Page 2 of the PDF has all color
> > combinations (the same as in the attached SVG).
>
> > Does this work?
>
> We discussed it here in Paraguay. We feel that the result of combining
> the words "sugar" and "dextrose" is somewhat redundant. Dextrose is
> another name for the the common variety of sucrose, which is the
> scientific name of common sugar.
>

Dextrose is another name for the form of glucose found in living organisms.
(See
http://wiki.sugarlabs.org/go/Taxonomy#Starch.28es.29:_A_complete_disk_image_for_Sugar
.)


> The idea is to show a Dextrose logo on top of the screen during boot,
> with the Sugar Labs logo still present in the bottom-left corner. The
> Dextrose logo would be bi-colored. If white & green seem awkward, we
> could pick another combo. Which one would you recommend for Dextrose 1?
>
> --
>   // Bernie Innocenti - http://codewiz.org/
>  \X/  Sugar Labs       - http://sugarlabs.org/
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