[Marketing] Logotype for Dextrose

[Christian Marc Schmidt]

Hi Bernie and Gary

I'm not sure about the green/white combo. Where did the new colors come
from? We should really adopt the Sugar color and identity system.

Walter had initially suggested that we append the name of the release to the
Sugar logo, and I still think this is the right approach. The more
consistent we are with the visual language, the more we can ensure that it
resonates with people and becomes an identifiable brand.

I've attached the range of options we had designed previously, including the
new Dextrose. Page 2 of the PDF has all color combinations (the same as in
the attached SVG).

Does this work?


Christian


On Thu, Aug 5, 2010 at 12:14 AM, Bernie Innocenti <bernie at codewiz.org>wrote:

> On Wed, 2010-08-04 at 15:53 -0400, Christian Marc Schmidt wrote:
> > Before we use what Gary sent:
> >
> >
> > Bernie, I'm mainly trying to understand where and how this fits in to
> > our identity system. In concrete terms, I am thinking that "Dextrose"
> > should be appended as a suffix to "sugar" in gray type, like we are
> > doing in the case of "sugar on a stick" (for
> > reference: http://wiki.sugarlabs.org/go/Marketing_Team/Logo)
> >
> > I did some explorations early on when we had just launched the
> > identity that I thought worked very well.
> >
> > Does this make sense? If so, I can provide the assets later this
> > afternoon.
>
> Gary's design is exactly what I had in mind, but your proposal sounds
> good. To make sure I understand: the logo would be "sugar dextrose",
> with "sugar" in green+white and "dextrose" in grey?
>
> I have just one concern: trademark licensing. We want to encourage all
> deployments to adopt Dextrose and customize it any way they like. Do we
> need to obtain a transferrable license for this? If obtaining permission
> turns out to to be difficult, I'd be inclined to side-step all issues by
> not using our trademark at all.
>
> (the Dextrose 1 final release is planned in 10 days).
>
> --
>   // Bernie Innocenti - http://codewiz.org/
>  \X/  Sugar Labs       - http://sugarlabs.org/
>
>


-- 
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