[Marketing] [IAEP] Sugar on a Stick v2 Release Naming

[Sean DALY]

thanks Martin

in fact I often worry about talking too much during the marketing
meetings, others not getting a word in. I'd be delighted if
nonmarketing Sugar Labs team members lurked or participated, although
I have clear ideas about how to work on marketing puzzles I'll never
claim to have all the answers.

re marketing course: in fact I have accepted Mel's invitation to do a
classroom for Fedora.

re logos: Strawberry=6, Blueberry=4, and 5 we'll use some other time

Blueberry has been our "working" name for the next SoaS release since
before the Strawberry release (we chose to have banners done in both
red and blue logos so they would stay current longer) so I think we're
all set with Blueberry?

thanks

Sean


On Thu, Sep 10, 2009 at 12:33 PM, Martin Dengler
<martin at martindengler.com> wrote:
> On Thu, Sep 10, 2009 at 09:41:31AM +0200, Sean DALY wrote:
>> I'm sorry Martin, I thought I was answering
>
> You were but there's a lot of extra information that's sometimes hard
> to parse - ultimately someone needs to put an image file in a
> directory...so I was hoping that you would just say "yes" or "no - use
> [this one]" when I asked you:
>
>> > Ah - so perhaps this:
>> >
>> > http://wiki.sugarlabs.org/go/File:Logo_white_05.png
>> >
>> > ...is the logo you want, not the one I mentioned in my email:
>> >
>> > http://wiki.sugarlabs.org/go/File:Logo_white_04.png
>
> [Hoped for:]
>> YES - use #5
> [or]
>> NO - use #4
>
> But the reason I'm dragging this out even further is I got:
>
>> About the logo, it's the "blueberriest" one we will want, variant 4
>
> Aha so it's 4...but no, wait:
>
>> the one we used in the marketing materials prepared for the Strawberry
>> launch, variant 6:
>> http://wiki.sugarlabs.org/go/Marketing_Team/BoothBanners
>
> ...so it's...6?!
>
> So do you want 4 (like you said first above) or 6 (like you said
> second above) or 5 (like you said earlier since you want it to be one
> of the ones from the beauty shot that clearly doesn't have 4 or 6)?
>
>
>> No, there wasn't "marketing decided", it was Tomeu who thought of
>> flavors, myself who thought of ice cream flavors (preferably fruit
>> since "natural" wholesome sugars, a "fun treat for kids"), and
>> sdziallas who agreed to the idea at the marketing meeting.
>
> Tomeu suggested exactly what he suggested, which was clearly NOT
> flavours: "Cherry-Oak" is not a flavour.  You and Eben were talking
> about colours explicitly and nobody said _anything_ about flavours:
>
>>>> [SeanDaly]
>>> [Eben]
>> [Tomeu]
>>>> Nota: my idea would be for each version to change the Sugar logo
>>>> color too... potentially allowing troubleshooters to ask "what
>>>> color is the Sugar logo?" and match that to the version number.
>>>
>>> I actually think changing the colors with each release is a pretty
>>> awesome idea.
>>
>> So awesome that it may solve the controversial issue of naming
>> releases: Banana-Chocolate Sugar, Cherry-Oak Sugar, etc
>
> When I say "marketing decided ice cream", I mean:
>
> 1) marketing came up with the idea:
>
> [11:16:41] <SeanDaly> So, why not name SoaS versions as flavors, based
> on the boot logo color?
> [...]
> [11:18:38] <SeanDaly> caroline: I think the ice cream metaphor can
> really serve us
>
> 2) marketing championed it
>
> [12:30:02] <SeanDaly> sdziallas: OK for SoaS v1 with a flavor name?
> [...]
> [12:30:44] <SeanDaly> I rather like strawberry as a first one, but i
> don't think we have a logo that color
>
> 3) marketing called the vote:
>
> [12:34:07] <SeanDaly> Can we go with logo 06 "Strawberry" for this
>  release?
> [12:34:26] <SeanDaly> we can disagree all summer over the next one
>  (joke)
> [...]
> [12:35:54] <mtd> strawberry +1
> [...]
> [12:36:24] <caroline> strawberry +1
> [...]
> [12:36:49] <sdziallas> strawberry +1 from me, too ;)
>
> 4) and marketing corrected me about the etymology :)
>
> It's certainly not worth the ink I've made you spill on it but it is
> nice to be able to say where the buck stopped with a given decision.
> If you don't want it pinned on you, ok :).
>
>
>> The key takeaway is that marketing is not something that is tacked
>> on at the end when something is ready for release, it's part of the
>> development process.
>
> Sure, that's why we're having this discussion, right?
>
>> But, again, there's no advantage to choosing the flavor/color beyond
>> the next one. We should together pick the v3 flavor in a few months,
>> not as a function of the 12 logos we have, but rather the catchiest
>> and most fun one.
>
> Ok, I'm convinced.
>
>
>> [marketing tips]
>> Is this clear I hope?
>
> That marketing lesson was very clear and interesting - you should
> teach a course!
>
>> thanks
>>
>> Sean
>
> Martin
>
>