[Marketing] [IAEP] Sugar on a Stick v2 Release Naming

[Tomeu Vizoso]

On Thu, Sep 10, 2009 at 12:33, Martin Dengler<martin at martindengler.com> wrote:
> On Thu, Sep 10, 2009 at 09:41:31AM +0200, Sean DALY wrote:
>> I'm sorry Martin, I thought I was answering
>
> You were but there's a lot of extra information that's sometimes hard
> to parse - ultimately someone needs to put an image file in a
> directory...so I was hoping that you would just say "yes" or "no - use
> [this one]" when I asked you:
>
>> > Ah - so perhaps this:
>> >
>> > http://wiki.sugarlabs.org/go/File:Logo_white_05.png
>> >
>> > ...is the logo you want, not the one I mentioned in my email:
>> >
>> > http://wiki.sugarlabs.org/go/File:Logo_white_04.png
>
> [Hoped for:]
>> YES - use #5
> [or]
>> NO - use #4
>
> But the reason I'm dragging this out even further is I got:
>
>> About the logo, it's the "blueberriest" one we will want, variant 4
>
> Aha so it's 4...but no, wait:
>
>> the one we used in the marketing materials prepared for the Strawberry
>> launch, variant 6:
>> http://wiki.sugarlabs.org/go/Marketing_Team/BoothBanners
>
> ...so it's...6?!
>
> So do you want 4 (like you said first above) or 6 (like you said
> second above) or 5 (like you said earlier since you want it to be one
> of the ones from the beauty shot that clearly doesn't have 4 or 6)?
>
>
>> No, there wasn't "marketing decided", it was Tomeu who thought of
>> flavors, myself who thought of ice cream flavors (preferably fruit
>> since "natural" wholesome sugars, a "fun treat for kids"), and
>> sdziallas who agreed to the idea at the marketing meeting.
>
> Tomeu suggested exactly what he suggested, which was clearly NOT
> flavours: "Cherry-Oak" is not a flavour.  You and Eben were talking
> about colours explicitly and nobody said _anything_ about flavours:

I think it's most appropriate to say that this idea was developed
collectively. I don't remember what I said nor why, but I think I was
expressing support for someone else's earlier idea.

I think most or all specific suggestions in this thread will work well
and I don't think it's much worth discussing which one will be best.

If someone really cares, we could define a process to decide names
such as Fedora's, though I really hope we find better names than them,
which I personally dislike even more than Ubuntu's.

Regards,

Tomeu

>>>> [SeanDaly]
>>> [Eben]
>> [Tomeu]
>>>> Nota: my idea would be for each version to change the Sugar logo
>>>> color too... potentially allowing troubleshooters to ask "what
>>>> color is the Sugar logo?" and match that to the version number.
>>>
>>> I actually think changing the colors with each release is a pretty
>>> awesome idea.
>>
>> So awesome that it may solve the controversial issue of naming
>> releases: Banana-Chocolate Sugar, Cherry-Oak Sugar, etc
>
> When I say "marketing decided ice cream", I mean:
>
> 1) marketing came up with the idea:
>
> [11:16:41] <SeanDaly> So, why not name SoaS versions as flavors, based
> on the boot logo color?
> [...]
> [11:18:38] <SeanDaly> caroline: I think the ice cream metaphor can
> really serve us
>
> 2) marketing championed it
>
> [12:30:02] <SeanDaly> sdziallas: OK for SoaS v1 with a flavor name?
> [...]
> [12:30:44] <SeanDaly> I rather like strawberry as a first one, but i
> don't think we have a logo that color
>
> 3) marketing called the vote:
>
> [12:34:07] <SeanDaly> Can we go with logo 06 "Strawberry" for this
>  release?
> [12:34:26] <SeanDaly> we can disagree all summer over the next one
>  (joke)
> [...]
> [12:35:54] <mtd> strawberry +1
> [...]
> [12:36:24] <caroline> strawberry +1
> [...]
> [12:36:49] <sdziallas> strawberry +1 from me, too ;)
>
> 4) and marketing corrected me about the etymology :)
>
> It's certainly not worth the ink I've made you spill on it but it is
> nice to be able to say where the buck stopped with a given decision.
> If you don't want it pinned on you, ok :).
>
>
>> The key takeaway is that marketing is not something that is tacked
>> on at the end when something is ready for release, it's part of the
>> development process.
>
> Sure, that's why we're having this discussion, right?
>
>> But, again, there's no advantage to choosing the flavor/color beyond
>> the next one. We should together pick the v3 flavor in a few months,
>> not as a function of the 12 logos we have, but rather the catchiest
>> and most fun one.
>
> Ok, I'm convinced.
>
>
>> [marketing tips]
>> Is this clear I hope?
>
> That marketing lesson was very clear and interesting - you should
> teach a course!
>
>> thanks
>>
>> Sean
>
> Martin
>
>
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-- 
«Sugar Labs is anyone who participates in improving and using Sugar.
What Sugar Labs does is determined by the participants.» - David
Farning