[Marketing] Competitive landscape
walter.bender at gmail.com
Thu Oct 29 18:11:03 EDT 2009
"Instead, Houghton will be providing a computer-based teaching system
it developed with Microsoft Corp. that will connect teachers,
students, and administrators. It’s a radical shift away from the
classic textbook publishing model and represents an industry
transformation, as technology supplants books.
“The textbook is no longer the center of the educational universe,’’
said Wendy Colby, a senior vice president at Houghton, which is based
The Boston publisher is selling some textbooks to Detroit, but most of
the contract is for such software such as Learning Village - a
customized, interactive classroom network."
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