[Marketing] Forrester: e-reader sales exploding (1m units for holiday season, 6m units projected for 2010)

Sean DALY sdaly.be at gmail.com
Fri Oct 9 03:55:47 EDT 2009


This report is being widely reported in the tech and mainstream press, e.g.:


There's an improved Kindle offer, Barnes & Noble (a major US
bookseller) will offer an Android-powered reader, and rumors are thick
about an Apple unit in early 2010.

I'm tempted to put a spotlight on Sugar's e-reader capabilities for
the Blueberry launch planned for late November. To do so, I need to
understand better the format issues, which I'm a little confused
about. Is ePub best, or something else?



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