[Marketing] [SoaS] SoaS Blueberry Marketing Collateral

[Sean DALY]

OK Sebastian this is a great start but they need some work:

* more of our marketing pitch (e.g., why should anyone be interested).
Our central promise of no-risk trying ("does not touch the hard
disk"). And, (remember the marketing meetings) we want to associate
open content eBooks
* "v2" in the name and no parens necessary: "Sugar on a Stick v2
Blueberry" (cf. Strawberry PR)
* the instructions need warnings for newbies. This is true of any
operation which involves reformatting a disk. This can be as concise
as saying a "blank" target device
* Our policy is not to market Fedora with SoaS, for reasons explained
previously. We can discuss this further, but I don't feel Fedora logos
will help us market Sugar, Sugar Labs, or Sugar on a Stick. That said,
the remix logo could work on the bottom with
copyright/license/trademark boilerplate
* Linux -> GNU/Linux
* the feedback alias feedback at sugarlabs.org
* Layout: graphic style is lowercase not uppercase
* OS/X -> OSX
* on the flyer, I think it would be better to have the SoaS logo on
top and SL logo on the bottom, perhaps with fedora remix logo
* zyx-liveinstaller: AFAIK only for GNU/Linux systems? we need to say that

If you have editable versions of these, we can work together on
getting them ready

thanks

Sean


On Sat, Nov 21, 2009 at 9:45 PM, Sebastian Dziallas <sebastian at when.com> wrote:
> I've drafted up some documents for the Blueberry launch, one explaining
> its features, one how to put it on a flash drive, and a flyer.
>
> Those are drafts, which means that the links on them are NOT working!
>
> http://people.sugarlabs.org/sdz/soas-v2-banner-draft.pdf
> http://people.sugarlabs.org/sdz/soas-v2-instructions-draft.pdf
> http://people.sugarlabs.org/sdz/soas-v2-notes-draft.pdf
>
> --Sebastian
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