[Marketing] OLPC-SL_PR_20091119draft

[Caroline Meeks]

Think about the, make your own animated book angle, might not take too many
words to add it.

I think this book says so many wonderful things, not just about how to teach
with the XO, but as an example of a teacher contributing to a world wide
education movement.  The story he uses for this one particular less is also
wonderful.  If not this press release, maybe another.

On Tue, Nov 17, 2009 at 12:16 PM, Sean DALY <sdaly.be at gmail.com> wrote:

> Thanks for that Caroline, I hadn't known about that book. i'm not sure
> we can add that in though, Chuck told me today lots of changes are
> necessary. For sure we need to cut, it's too wordy.
>
> I believe the number of non-English eBooks for children in the
> Internet Archive is small :-(
>
> Sean
>
>
> On Tue, Nov 17, 2009 at 5:37 PM, Caroline Meeks
> <caroline at solutiongrove.com> wrote:
> > Nice. Would a mention of the book out of Peru make sense?
> >
> http://wiki.laptop.org/go/Sdenka_Salas_-_The_XO_Laptop_in_the_Classroom#.C2.A9_THE_XO_LAPTOP_IN_THE_CLASSROOM
> > I also really like the idea of students making their own books in Etoys.
> >  Gerald is using this basic concept also in NY State and its going well.
> > I'm concerned if we focus too much on the millions of books available
> we'll
> > get a backlash about how few of them are appropriate for young readers
> who
> > are not native english speakers.  Yes mention it, but perhaps back it up
> > with a richer concept of books and literacy for children that reminds
> people
> > of our focus to be THE BEST learning platform for students 5 to 12 years
> > old.
> >
> > On Mon, Nov 16, 2009 at 4:36 PM, <sdaly at sugarlabs.org> wrote:
> >>
> >> I've shared a document with you:
> >>
> >> OLPC-SL_PR_20091119draft
> >>
> >>
> https://docs.google.com/Doc?docid=0AdHD6KQrRjyaZGRoODhnNm5fOWY0bXpqdmd4&hl=en&invite=CMfc6IAF
> >>
> >> It's not an attachment -- it's stored online at Google Docs. To open
> this
> >> document, just click the link above.
> >>
> >>
> >> Here's the link to the first draft of our first joint press release with
> >> the OLPC Association.
> >>
> >> Please send suggestions for additions/deletions/editing or general angle
> >> as
> >> soon as possible, I would like this to go live before the end of the
> week
> >> during the Educatice show in Paris (I will be coordinating the OLPC
> >> France/Sugar Labs table).
> >>
> >> It's in read-only for now as I await feedback from Chuck Kane and will
> >> certainly require editing (it's too wordy for now). triple <<<>>>
> >> means "comment" and "xyz" means "insert text here"
> >>
> >> This is a unique opportunity to flip negative press about OLPC, I have
> >> therefore started large; we will have to cut (perhaps a lot).
> >>
> >> I see the objectives as:
> >>
> >> * show that OLPC and Sugar Labs do indeed work together
> >> * distinguish OLPC Association from Foundation. To do this, PR datelined
> >> Miami for OLPC side, no quote from Professor Negroponte
> >> * continue Sugar Labs i18n. To do this, PR datelined from this week's
> >> Educatice show in Paris; while citing MIT roots
> >> * make OLPC doubters rethink their point of view, overinfluenced by tech
> >> pundits short on information
> >> * cram lots of news in, showing that things are advancing in several
> areas
> >> e.g. v0.86 "released last month" features, Internet Archive partnership,
> >> Sugar on a Stick pilots, XS server, Gnome desktop
> >> * squash negative speculation about the absence of G1G1 this year by
> >> showing priority is on getting laptops out
> >> * quote Peru's education ministry, the kind of source most tech pundits
> >> have no access to
> >>
> >> Featuring:
> >> * claim: 1.4 million laptops distributed
> >> * cite a handful of deployments, including hotspots like Haiti,
> >> Afghanistan
> >> and Gaza, as well as developed countries like USA and Australia. Many
> >> journalists following country keywords will spot this
> >> * bring up power consumption goal, which deflects criticism of slow
> >> performance in tech benchmarks with fancy netbooks
> >> * mention Pixel Qi, which has high interest pending 3Qi screen
> >> * reference to completion of Uruguay deployment and previous Peru
> >> deployment, to reinforce impression this is not a one-time order
> >> * intentionally vague release date for the XO-1.5, to pre-empt
> irrelevant
> >> criticism later
> >> * prominent mentions of Activities (cf. edited About graf)
> >> * explicit mention of Intel Classmates and Dell school netbook (this is
> >> debatable, as Intel partners seem to still be competing with OLPC for
> >> government sales)
> >> * explicit mention of 4 GNU/Linux distributions
> >>
> >> NOT featuring:
> >> * XO-1.75 or ARM reference (will only confuse with XO-1.5, despite buzz
> >> power)
> >> * XO-2 or XO-3 references (concept machines not in Association scope)
> >> * Lofty Association goals (but could be changed, we all have that
> idealism
> >> I think)
> >>
> >>
> >> _______________________________________________
> >> Marketing mailing list
> >> Marketing at lists.sugarlabs.org
> >> http://lists.sugarlabs.org/listinfo/marketing
> >
> >
> >
> > --
> > Caroline Meeks
> > Solution Grove
> > Caroline at SolutionGrove.com
> >
> > 617-500-3488 - Office
> > 505-213-3268 - Fax
> >
> > _______________________________________________
> > Marketing mailing list
> > Marketing at lists.sugarlabs.org
> > http://lists.sugarlabs.org/listinfo/marketing
> >
> >
>



-- 
Caroline Meeks
Solution Grove
Caroline at SolutionGrove.com

617-500-3488 - Office
505-213-3268 - Fax
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