[Marketing] OLPC-SL_PR_20091119draft

[Caroline Meeks]

Nice. Would a mention of the book out of Peru make sense?
http://wiki.laptop.org/go/Sdenka_Salas_-_The_XO_Laptop_in_the_Classroom#.C2.A9_THE_XO_LAPTOP_IN_THE_CLASSROOM

I also really like the idea of students making their own books in Etoys.
 Gerald is using this basic concept also in NY State and its going well.

I'm concerned if we focus too much on the millions of books available we'll
get a backlash about how few of them are appropriate for young readers who
are not native english speakers.  Yes mention it, but perhaps back it up
with a richer concept of books and literacy for children that reminds people
of our focus to be THE BEST learning platform for students 5 to 12 years
old.

On Mon, Nov 16, 2009 at 4:36 PM, <sdaly at sugarlabs.org> wrote:

> I've shared a document with you:
>
> OLPC-SL_PR_20091119draft
>
> https://docs.google.com/Doc?docid=0AdHD6KQrRjyaZGRoODhnNm5fOWY0bXpqdmd4&hl=en&invite=CMfc6IAF
>
> It's not an attachment -- it's stored online at Google Docs. To open this
> document, just click the link above.
>
>
> Here's the link to the first draft of our first joint press release with
> the OLPC Association.
>
> Please send suggestions for additions/deletions/editing or general angle as
> soon as possible, I would like this to go live before the end of the week
> during the Educatice show in Paris (I will be coordinating the OLPC
> France/Sugar Labs table).
>
> It's in read-only for now as I await feedback from Chuck Kane and will
> certainly require editing (it's too wordy for now). triple <<<>>>
> means "comment" and "xyz" means "insert text here"
>
> This is a unique opportunity to flip negative press about OLPC, I have
> therefore started large; we will have to cut (perhaps a lot).
>
> I see the objectives as:
>
> * show that OLPC and Sugar Labs do indeed work together
> * distinguish OLPC Association from Foundation. To do this, PR datelined
> Miami for OLPC side, no quote from Professor Negroponte
> * continue Sugar Labs i18n. To do this, PR datelined from this week's
> Educatice show in Paris; while citing MIT roots
> * make OLPC doubters rethink their point of view, overinfluenced by tech
> pundits short on information
> * cram lots of news in, showing that things are advancing in several areas
> e.g. v0.86 "released last month" features, Internet Archive partnership,
> Sugar on a Stick pilots, XS server, Gnome desktop
> * squash negative speculation about the absence of G1G1 this year by
> showing priority is on getting laptops out
> * quote Peru's education ministry, the kind of source most tech pundits
> have no access to
>
> Featuring:
> * claim: 1.4 million laptops distributed
> * cite a handful of deployments, including hotspots like Haiti, Afghanistan
> and Gaza, as well as developed countries like USA and Australia. Many
> journalists following country keywords will spot this
> * bring up power consumption goal, which deflects criticism of slow
> performance in tech benchmarks with fancy netbooks
> * mention Pixel Qi, which has high interest pending 3Qi screen
> * reference to completion of Uruguay deployment and previous Peru
> deployment, to reinforce impression this is not a one-time order
> * intentionally vague release date for the XO-1.5, to pre-empt irrelevant
> criticism later
> * prominent mentions of Activities (cf. edited About graf)
> * explicit mention of Intel Classmates and Dell school netbook (this is
> debatable, as Intel partners seem to still be competing with OLPC for
> government sales)
> * explicit mention of 4 GNU/Linux distributions
>
> NOT featuring:
> * XO-1.75 or ARM reference (will only confuse with XO-1.5, despite buzz
> power)
> * XO-2 or XO-3 references (concept machines not in Association scope)
> * Lofty Association goals (but could be changed, we all have that idealism
> I think)
>
>
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>



-- 
Caroline Meeks
Solution Grove
Caroline at SolutionGrove.com

617-500-3488 - Office
505-213-3268 - Fax
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