[Marketing] [SoaS] updating the draft decision panel report

[Sean DALY]

I have re-added the marketing list which somehow keeps falling off
this marketing discussion.
SJ has found concise phrases which I feel will serve well.

There is a lot of time, effort, and money that goes into building a
brand, and this effort is being undertaken to simplify matters for
prospective users - so they have some expectation of what it means and
what it does. Nothing has become "generic" yet; if we had the money
for a survey, I would be surprised if 5 out of a thousand polled
adults had heard of the phrase Sugar on a Stick. That can change, but
only if Sugar Labs calls the shots. Naming a bunch of diferent things
with similar names guarantees that we cannot grow Sugar on a Stick.

If there were 200 distro projects interested, that would be a
different matter. But I just don't see the problem with project
marketing teams working with Sugar Labs, as Trisquel has done. It's
not like we are difficult to reach; the PR address and phone number we
set up has worked well to field requests.

Sean



On Mon, Nov 2, 2009 at 8:08 AM, Caryl Bigenho <cbigenho at hotmail.com> wrote:
> Hi Again,
>
> Douglas has a good point... if you are a Linux developer. However, if our
> target end users are to come from the education community, it is very
> doubtful that they will be familiar with publications such as the excellent
> one he references.  Having many different names for different versions of
> Sugar on a usb stick will only confuse them.  This seems a place where the
> good old KISS principle should apply.
>
> Caryl
>
>
>
>
>
> _______________________________________________
> SoaS mailing list
> SoaS at lists.sugarlabs.org
> http://lists.sugarlabs.org/listinfo/soas
>
>