[Marketing] Merchandise / Swag: Cafepress? Spreadshirt? Zazzle? Printfection? VistaPrint?

Tomeu Vizoso tomeu at sugarlabs.org
Thu May 28 05:53:43 EDT 2009


On Wed, May 27, 2009 at 01:15, Sean DALY <sdaly.be at gmail.com> wrote:
> No problem meeting transcript is here:
> http://wiki.sugarlabs.org/go/Marketing_Team/Meetings#Meeting_Logs
>
> Is there a supplier delivering to both US/CA and the EU?
>
> My priority for now wouldn't be to have a branded store yet; just a
> link(s) to a merchant(s) with stuff findable by keyword for now. Even
> for just our own orders... we'd like to have "swag" in a month's time,
> for LinuxTag (Berlin), NECC (Washington DC), FOSSED (Bethel, Maine),
> and soon after GAUDEC (Istanbul).

I think this year's GUADEC is in the Canary Islands.

Regards,

Tomeu

> thanks
>
> Sean
>
>
> On Wed, May 27, 2009 at 12:18 AM, Seth Woodworth <seth at isforinsects.com> wrote:
>> Sorry that I missed the meeting earlier today, I really wanted to
>> participate.
>>
>> What was the point of splitting the focus?  It seems more difficult to
>> skin/customize two stores.  I highly highly suggest not splitting focus into
>> two places, be it CafePress or any given store.
>>
>>
>> On Tue, May 26, 2009 at 5:44 PM, Sean DALY <sdaly.be at gmail.com> wrote:
>>>
>>> Such help greatly appreciated, thanks Seth.
>>>
>>> At this afternoon's SL marketing meeting
>>> (http://meeting.sugarlabs.org/sugar-meeting.log.20090526_1108.html) we
>>> decided to deal with Spreadshirt for Europe and Cafepress for North
>>> America, we are planning a PR push at the end of June and can't spend
>>> time comparing solutions with a fine tooth comb.
>>>
>>> My understanding is these services aren't exclusive, anyway, i saw a
>>> video on YouTube of a guy who had the same design done on 3 of them
>>> (and Spreadshirt came out on top for t-shirt quality but it might have
>>> been a Spreadshirt guy ;-)
>>>
>>> thanks
>>>
>>> Sean
>>>
>>>
>>> On Tue, May 26, 2009 at 11:36 PM, Seth Woodworth <seth at isforinsects.com>
>>> wrote:
>>> >
>>> > I am a big fan of Spreadshirt.  As a nifty philanthropic org SugarLabs
>>> > may
>>> > be eligible for some kind of discount / special offer.  If SL is happy
>>> > with
>>> > the idea I have a few contacts at Spreadshort that may be willing to
>>> > offer a
>>> > good deal.
>>> >
>>> >
>>> >
>>> > On Mon, May 25, 2009 at 9:39 PM, Caroline Meeks
>>> > <caroline at solutiongrove.com>
>>> > wrote:
>>> >>
>>> >> +1
>>> >>
>>> >> On Sun, May 24, 2009 at 9:32 AM, Sean DALY <sdaly.be at gmail.com> wrote:
>>> >>>
>>> >>> http://www.cafepress.com
>>> >>> http://www.spreadshirt.com
>>> >>> http://www.zazzle.com
>>> >>> http://www.printfection.com
>>> >>> http://www.vistaprint.com
>>> >>>
>>> >>> Let's offer Sugar Labs branded T-shirts, stickers, badges (buttons),
>>> >>> coffee mugs, messenger bags, mousepads, &c !
>>> >>>
>>> >>> Perfect booth stuff. Great for spreading the word - walk through a
>>> >>> crowd, 500 impressions :-)
>>> >>>
>>> >>> Here are five well-known "print-on-demand" services (feel free to
>>> >>> point us to any others!). The concept is, there is no stock or upfront
>>> >>> bulk orders like with traditional printers. We provide the graphics,
>>> >>> the supplier does printing and fulfillment (including returns &
>>> >>> exchanges, a perennial headache). Listings can vary from simple (users
>>> >>> have to find our stuff on the supplier's site with keywords) to
>>> >>> branded shop (users may not notice except for the URL they are off our
>>> >>> site) to embedded (users are on our site but the backend is at the
>>> >>> supplier's).
>>> >>>
>>> >>> Each one has strong points/weak points: for example Spreadshirt has
>>> >>> good presence in Europe; Printfection offers T-shirts in many colors
>>> >>> and provides APIs for a store on the designer's site (probably
>>> >>> overkill for us).
>>> >>>
>>> >>> My impression is that signing up is not exclusive; we could go with
>>> >>> any combination and make recommendations to site visitors based on
>>> >>> delivery destination.
>>> >>>
>>> >>> Royalty rates, margin structures differ but my main concern would be
>>> >>> quality + breaking even, if such a service doesn't cost us money we
>>> >>> are already ahead by benefiting from the "free advertising" of t-shirt
>>> >>> or bag wearers.
>>> >>>
>>> >>> Is quality comparable? I have no idea, but Spreadshirt has a good
>>> >>> reputation. A friend of mine has used Cafepress for some time and
>>> >>> never had a complaint.
>>> >>>
>>> >>> What I really like about these solutions is:
>>> >>> * We can offer all 24 variants of our logo (the 12 combos on either
>>> >>> white or black background); it will be interesting to note the
>>> >>> hit-parade of sales
>>> >>> * The Home View!
>>> >>> * The Neighborhood View!
>>> >>> * Big Icons of our favorite Activities... in different colors?
>>> >>> ("EToys, a Sugar Activity")
>>> >>> * Screenshots with impact (Speak saying something, Moon)
>>> >>> * a Sugar Labs USB stick with text "Sugar on a Stick"
>>> >>> * more ideas?
>>> >>>
>>> >>> We could shamelessly steal a great idea from our friends at OLPC
>>> >>> France: a little rectangular Sugar Labs sticker which fits right on
>>> >>> the hinge of an XO-1. Would be great for G1G1 "get 1" XOs...
>>> >>>
>>> >>> Help please, let's look at these together and make a recommendation
>>> >>> for one or more suppliers... they seem very similar to me based on our
>>> >>> needs, but they may have licensing issues or something.
>>> >>>
>>> >>> If we get this going soon we could be wearing (or even selling) Sugar
>>> >>> Labs tees at LinuxTag Berlin ;-)
>>> >>>
>>> >>> thanks
>>> >>>
>>> >>> Sean
>>> >>> _______________________________________________
>>> >>> Marketing mailing list
>>> >>> Marketing at lists.sugarlabs.org
>>> >>> http://lists.sugarlabs.org/listinfo/marketing
>>> >>
>>> >>
>>> >>
>>> >> --
>>> >> Caroline Meeks
>>> >> Solution Grove
>>> >> Caroline at SolutionGrove.com
>>> >>
>>> >> 617-500-3488 - Office
>>> >> 505-213-3268 - Fax
>>> >>
>>> >> _______________________________________________
>>> >> Marketing mailing list
>>> >> Marketing at lists.sugarlabs.org
>>> >> http://lists.sugarlabs.org/listinfo/marketing
>>> >>
>>> >
>>> >
>>
>>
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