[Marketing] Merchandise / Swag: Cafepress? Spreadshirt? Zazzle? Printfection? VistaPrint?

Sean DALY sdaly.be at gmail.com
Tue May 26 19:15:44 EDT 2009


No problem meeting transcript is here:
http://wiki.sugarlabs.org/go/Marketing_Team/Meetings#Meeting_Logs

Is there a supplier delivering to both US/CA and the EU?

My priority for now wouldn't be to have a branded store yet; just a
link(s) to a merchant(s) with stuff findable by keyword for now. Even
for just our own orders... we'd like to have "swag" in a month's time,
for LinuxTag (Berlin), NECC (Washington DC), FOSSED (Bethel, Maine),
and soon after GAUDEC (Istanbul).

thanks

Sean


On Wed, May 27, 2009 at 12:18 AM, Seth Woodworth <seth at isforinsects.com> wrote:
> Sorry that I missed the meeting earlier today, I really wanted to
> participate.
>
> What was the point of splitting the focus?  It seems more difficult to
> skin/customize two stores.  I highly highly suggest not splitting focus into
> two places, be it CafePress or any given store.
>
>
> On Tue, May 26, 2009 at 5:44 PM, Sean DALY <sdaly.be at gmail.com> wrote:
>>
>> Such help greatly appreciated, thanks Seth.
>>
>> At this afternoon's SL marketing meeting
>> (http://meeting.sugarlabs.org/sugar-meeting.log.20090526_1108.html) we
>> decided to deal with Spreadshirt for Europe and Cafepress for North
>> America, we are planning a PR push at the end of June and can't spend
>> time comparing solutions with a fine tooth comb.
>>
>> My understanding is these services aren't exclusive, anyway, i saw a
>> video on YouTube of a guy who had the same design done on 3 of them
>> (and Spreadshirt came out on top for t-shirt quality but it might have
>> been a Spreadshirt guy ;-)
>>
>> thanks
>>
>> Sean
>>
>>
>> On Tue, May 26, 2009 at 11:36 PM, Seth Woodworth <seth at isforinsects.com>
>> wrote:
>> >
>> > I am a big fan of Spreadshirt.  As a nifty philanthropic org SugarLabs
>> > may
>> > be eligible for some kind of discount / special offer.  If SL is happy
>> > with
>> > the idea I have a few contacts at Spreadshort that may be willing to
>> > offer a
>> > good deal.
>> >
>> >
>> >
>> > On Mon, May 25, 2009 at 9:39 PM, Caroline Meeks
>> > <caroline at solutiongrove.com>
>> > wrote:
>> >>
>> >> +1
>> >>
>> >> On Sun, May 24, 2009 at 9:32 AM, Sean DALY <sdaly.be at gmail.com> wrote:
>> >>>
>> >>> http://www.cafepress.com
>> >>> http://www.spreadshirt.com
>> >>> http://www.zazzle.com
>> >>> http://www.printfection.com
>> >>> http://www.vistaprint.com
>> >>>
>> >>> Let's offer Sugar Labs branded T-shirts, stickers, badges (buttons),
>> >>> coffee mugs, messenger bags, mousepads, &c !
>> >>>
>> >>> Perfect booth stuff. Great for spreading the word - walk through a
>> >>> crowd, 500 impressions :-)
>> >>>
>> >>> Here are five well-known "print-on-demand" services (feel free to
>> >>> point us to any others!). The concept is, there is no stock or upfront
>> >>> bulk orders like with traditional printers. We provide the graphics,
>> >>> the supplier does printing and fulfillment (including returns &
>> >>> exchanges, a perennial headache). Listings can vary from simple (users
>> >>> have to find our stuff on the supplier's site with keywords) to
>> >>> branded shop (users may not notice except for the URL they are off our
>> >>> site) to embedded (users are on our site but the backend is at the
>> >>> supplier's).
>> >>>
>> >>> Each one has strong points/weak points: for example Spreadshirt has
>> >>> good presence in Europe; Printfection offers T-shirts in many colors
>> >>> and provides APIs for a store on the designer's site (probably
>> >>> overkill for us).
>> >>>
>> >>> My impression is that signing up is not exclusive; we could go with
>> >>> any combination and make recommendations to site visitors based on
>> >>> delivery destination.
>> >>>
>> >>> Royalty rates, margin structures differ but my main concern would be
>> >>> quality + breaking even, if such a service doesn't cost us money we
>> >>> are already ahead by benefiting from the "free advertising" of t-shirt
>> >>> or bag wearers.
>> >>>
>> >>> Is quality comparable? I have no idea, but Spreadshirt has a good
>> >>> reputation. A friend of mine has used Cafepress for some time and
>> >>> never had a complaint.
>> >>>
>> >>> What I really like about these solutions is:
>> >>> * We can offer all 24 variants of our logo (the 12 combos on either
>> >>> white or black background); it will be interesting to note the
>> >>> hit-parade of sales
>> >>> * The Home View!
>> >>> * The Neighborhood View!
>> >>> * Big Icons of our favorite Activities... in different colors?
>> >>> ("EToys, a Sugar Activity")
>> >>> * Screenshots with impact (Speak saying something, Moon)
>> >>> * a Sugar Labs USB stick with text "Sugar on a Stick"
>> >>> * more ideas?
>> >>>
>> >>> We could shamelessly steal a great idea from our friends at OLPC
>> >>> France: a little rectangular Sugar Labs sticker which fits right on
>> >>> the hinge of an XO-1. Would be great for G1G1 "get 1" XOs...
>> >>>
>> >>> Help please, let's look at these together and make a recommendation
>> >>> for one or more suppliers... they seem very similar to me based on our
>> >>> needs, but they may have licensing issues or something.
>> >>>
>> >>> If we get this going soon we could be wearing (or even selling) Sugar
>> >>> Labs tees at LinuxTag Berlin ;-)
>> >>>
>> >>> thanks
>> >>>
>> >>> Sean
>> >>> _______________________________________________
>> >>> Marketing mailing list
>> >>> Marketing at lists.sugarlabs.org
>> >>> http://lists.sugarlabs.org/listinfo/marketing
>> >>
>> >>
>> >>
>> >> --
>> >> Caroline Meeks
>> >> Solution Grove
>> >> Caroline at SolutionGrove.com
>> >>
>> >> 617-500-3488 - Office
>> >> 505-213-3268 - Fax
>> >>
>> >> _______________________________________________
>> >> Marketing mailing list
>> >> Marketing at lists.sugarlabs.org
>> >> http://lists.sugarlabs.org/listinfo/marketing
>> >>
>> >
>> >
>
>


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