[Marketing] Merchandise / Swag: Cafepress? Spreadshirt? Zazzle? Printfection? VistaPrint?

[Caroline Meeks]

+1

On Sun, May 24, 2009 at 9:32 AM, Sean DALY <sdaly.be at gmail.com> wrote:

> http://www.cafepress.com
> http://www.spreadshirt.com
> http://www.zazzle.com
> http://www.printfection.com
> http://www.vistaprint.com
>
> Let's offer Sugar Labs branded T-shirts, stickers, badges (buttons),
> coffee mugs, messenger bags, mousepads, &c !
>
> Perfect booth stuff. Great for spreading the word - walk through a
> crowd, 500 impressions :-)
>
> Here are five well-known "print-on-demand" services (feel free to
> point us to any others!). The concept is, there is no stock or upfront
> bulk orders like with traditional printers. We provide the graphics,
> the supplier does printing and fulfillment (including returns &
> exchanges, a perennial headache). Listings can vary from simple (users
> have to find our stuff on the supplier's site with keywords) to
> branded shop (users may not notice except for the URL they are off our
> site) to embedded (users are on our site but the backend is at the
> supplier's).
>
> Each one has strong points/weak points: for example Spreadshirt has
> good presence in Europe; Printfection offers T-shirts in many colors
> and provides APIs for a store on the designer's site (probably
> overkill for us).
>
> My impression is that signing up is not exclusive; we could go with
> any combination and make recommendations to site visitors based on
> delivery destination.
>
> Royalty rates, margin structures differ but my main concern would be
> quality + breaking even, if such a service doesn't cost us money we
> are already ahead by benefiting from the "free advertising" of t-shirt
> or bag wearers.
>
> Is quality comparable? I have no idea, but Spreadshirt has a good
> reputation. A friend of mine has used Cafepress for some time and
> never had a complaint.
>
> What I really like about these solutions is:
> * We can offer all 24 variants of our logo (the 12 combos on either
> white or black background); it will be interesting to note the
> hit-parade of sales
> * The Home View!
> * The Neighborhood View!
> * Big Icons of our favorite Activities... in different colors?
> ("EToys, a Sugar Activity")
> * Screenshots with impact (Speak saying something, Moon)
> * a Sugar Labs USB stick with text "Sugar on a Stick"
> * more ideas?
>
> We could shamelessly steal a great idea from our friends at OLPC
> France: a little rectangular Sugar Labs sticker which fits right on
> the hinge of an XO-1. Would be great for G1G1 "get 1" XOs...
>
> Help please, let's look at these together and make a recommendation
> for one or more suppliers... they seem very similar to me based on our
> needs, but they may have licensing issues or something.
>
> If we get this going soon we could be wearing (or even selling) Sugar
> Labs tees at LinuxTag Berlin ;-)
>
> thanks
>
> Sean
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>



-- 
Caroline Meeks
Solution Grove
Caroline at SolutionGrove.com

617-500-3488 - Office
505-213-3268 - Fax
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