[Marketing] Sugar Stories... an idea to kickstart some viral (Sugar Labs birthday + Dailymotion)

[Caroline Meeks]

Hi Sean,

You may want to publicize dailymotion and your call for more videos to IAEP
to get more hands on deck.

I'm in offline mode so I can't do it right now but I think Walter and his
group also refreshed the knowledge of how to make screencasts, explicitly
pointing to this and telling people its not hard might help too.

Should we "partner" with dailymotion?  what is the difference between
partnering and just using them?  When should we try to partner?

Did the story group come up with a prioritized list of stories they wanted
to present?

Cheers,
Caroline

2009/5/22 Sean DALY <sdaly.be at gmail.com>

> We've planned our next press release for the beta-2 SoaS at LinuxTag
> in Berlin at the end of June.
>
> Keeping in mind our goal of building awareness up to SoaS v1 with PR
> or events every 4 to 6 weeks, I had considered a press release for
> SugarCamp but decided against it - a meeting by itself is not news, so
> we skipped a "classic" press release (except for the OLPC France
> release sent to French journalists). I had mentioned however that I
> felt we could do something viral with video or photos. But we need a
> focus, a way of kickstarting interest by journalists and bloggers (and
> incidentally, a source of material for SL bloggers).
>
> I am also regretting not having communicated our first birthday.
>
> And, a consistent theme of SugarCamp was our need for more hands on
> board to grow, a top-of-mind theme also present in our March 16th PR.
>
> After mentioning the impact of Charbax's olpc.tv in his introduction
> at SugarCamp, Walter has moved quickly to create a Sugar Labs channel
> on Dailymotion (http://www.dailymotion.com/sugarlabs) and the first
> screencasts are up!
>
> http://www.dailymotion.com/related/x9cwni/video/x9coz8_turtleartbasics_creation?hmz=74616272656c61746564
>
> Like YouTube, Dailymotion offers a permalink and embeddable player,
> ratings system and comments, and H.264 for high-quality video to
> powerful computers over broadband.
>
> But Dailymotion has an interesting advantage: they support Ogg Theora,
> a free format which can be viewed on an XO (and will be viewable in
> the forthcoming Firefox v3.1). Dailymotion explicitly supports the
> goals of OLPC (http://www.dailymotion.com/factory/olpc also
> http://olpc.dailymotion.com/) and OLPC France has a channel too
> (http://www.dailymotion.com/olpcfrance)
>
> My idea is to do a press release next week about the opening of our
> DailyMotion channel which could feature:
>
> * Sugar Activities and tasks (collaboration, Control Panel
> configuration) in action - making an unfamiliar interface familiar
> * Sugar Stories - who we are, why we contribute - expressing our
> passion, inspiring others
> * Demonstrations of Sugar on a Stick (CD helper too)
> * Short clips of SugarCamp
> * Branding opportunities (
> http://www.dailymotion.com/sugarlabs/video/15718734)
> * and... as an occasion to celebrate our first birthday :-)
>
>
> To do this, we need to "populate" the channel with films... can we do
> this over the next week?
>
> What do you think?
>
> thanks
> Sean
>
> P.S. I would also like to open a Flickr account we could use for
> photos, which will come in handy when we have the SoaS/netbook beauty
> shots (planned for second week of June)
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-- 
Caroline Meeks
Solution Grove
Caroline at SolutionGrove.com

617-500-3488 - Office
505-213-3268 - Fax
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