[Marketing] Welcome to Christian Vanizette (Marketing Team Resources)
tahitian.coconut at gmail.com
Thu May 21 08:32:15 EDT 2009
Hello everyone !
Thanks for the introduction Sean.
I'll digest the mails during this week end =)
I've talk to some friends of mine (mainly marketing student) and they became
really enthousiast about the Sugar Labs project. I think there's a lot of
potential with students becoming Sugar Labs evangelists !
(for example one would like to make a bike trip (with videos on Youtube) to
get some Usb keys, install sugar on it and make a partnership with schools
(in developping and/or developped country) who already have computers but
not enough for each child. )
all the best,
2009/5/21 Sean DALY <sdaly.be at gmail.com>
> Yes Tomeu, my thoughts exactly, a page like this can be helpful for
> anyone wondering what marketers "do" (aside from "spinning" ;-)
> and yes the cc is the intended Christian I wasn't sure if he was on
> the marketing list (need to check) even though he makes major
> contributions to our marketing efforts :-)
> On Thu, May 21, 2009 at 9:30 AM, Tomeu Vizoso <tomeu at sugarlabs.org> wrote:
> > Welcome Christian, hope you have lots of fun in SugarLabs.
> > Sean, this is excellent info, maybe we should drop it somewhere in the
> > wiki? Also, did you added the intended Christian to CC?
> > Regards,
> > Tomeu
> > On Wed, May 20, 2009 at 18:51, Sean DALY <sdaly.be at gmail.com> wrote:
> >> Marketers, I'd like you to welcome Christian Vanizette to the marketing
> >> Christian is a marketing student from Euromed Management, one of
> >> France's top business schools located in Marseille.
> >> He's currently doing an internship with a tech company but I'll let
> >> him tell you about that and more about himself if he wishes.
> >> Christian came to SugarCamp Paris on Saturday and expressed his wish
> >> to help, we had the opportunity to talk marketing for a while.
> >> I promised him he doesn't have to read months of threads to get up to
> >> date :D but here are some useful Marketing Team links:
> >> * the Sugar Labs homepage
> >> http://www.sugarlabs.org/
> >> * Press page
> >> http://www.sugarlabs.org/press
> >> * Logo materials on the wiki (note: all 12 variants plus black or
> >> white backgrounds are valid logos, horizontal preferred to stacked)
> >> http://wiki.sugarlabs.org/go/Marketing_Team/Logo
> >> * Marketing Team page on the wiki
> >> http://wiki.sugarlabs.org/go/Marketing_Team
> >> * Marketing Team Meetings page on the wiki (the agenda is out of date,
> >> but the IRC meeting transcripts are not and will give you a flavor for
> >> what the weekly meetings are like)
> >> http://wiki.sugarlabs.org/go/Marketing_Team/Meetings
> >> * Marketing list archives (useful to link to a list post more than a
> >> few days old, but scrubs attachments I believe)
> >> http://lists.sugarlabs.org/archive/marketing/
> >> * IRC channel for Sugar meetings, usually one hour on Tuesdays at 5pm
> Paris time
> >> server: irc.freenode.net
> >> channel: #sugar-meeting
> >> (note: sugar general discussion & support is on #sugar)
> >> * Sugar Labs DailyMotion channel (3 days old!)
> >> http://www.dailymotion.com/user/sugarlabs
> >> Right now we are working on these priorities, listed in no particular
> >> * Building up to Sugar on a Stick v1 launch in the fall.
> >> We have wisely not set a date yet, since "SoaS" (as we call it) is
> >> impacted by elements beyond our control in particular the underlying
> >> Fedora version whose schedule could slip (cf. Fedora 11). SoaS impacts
> >> everyone of course. My strategy is to issue a press release (or more
> >> generally try to generate press/blogger coverage) every 4 to 6 weeks
> >> up to launch. I haven't planned beyond that... yet :-)
> >> * Branding, brand identity, brand values, positioning, star marketing.
> >> Establishing the logo. Christian Marc Schmidt is our main design guru,
> >> he's in New York and designed the logo and the intro part of our
> >> website. Although I have imagined possible changes to the logo and
> >> website (whose intro went live very recently - it was the wiki
> >> before), now is not the time given our resources - so I'm
> >> concentrating on:
> >> - "Sugar Labs", not "Sugar", in our communications so as to avoid
> >> conflation with the white stuff from beets and the brown stuff from
> >> canes
> >> - logo on the splash page of SoaS and ideally on a splash page of the
> >> OLPC XO-1 and XO-1.5 due in the fall
> >> - logo on USB sticks for SoaS (will have some of the first run of 100
> >> sticks tomorrow so I can get "beauty shots" done)
> >> - merchandise or "swag" = t-shirts, buttons, hats, mugs, etc
> >> (cafepress or ? we need to do this)
> >> - a roll-up banner I want to have designed & ready in time for
> >> LinuxTag Berlin end of June, ideally with Mike Lee photo from last
> >> press release
> >> - other booth stuff such as logo'd balloons
> >> - logo on a Shuttle PC I am setting up as a School Server for roadshow
> >> demonstrations
> >> - etc.
> >> Brand Values:
> >> (and the responses) is all I have for now.
> >> Brand Positioning: I had fruitful discussions with Caroline Meeks
> >> (SoaS project manager) concerning this at SugarCamp Paris. We will be
> >> working on this but the main concept is to present Sugar as
> >> "best-of-breed", ideal for young children (5 to 10 years old), and for
> >> kids from all backgrounds (developing nations, richer nations). The
> >> price (free) will be used as a secondary argument. No slogan yet!
> >> Star Marketing: we have been focusing on Activities (capital "A" :-)
> >> in our press materials; hopefully more interesting for teachers and
> >> helpful for differentiation along with built-in collaboration etc.
> >> * PDF handout.
> >> We don't have this yet (I promised it to Caroline weeks ago), I need
> >> help with that. The idea is to do a 2-page PDF which sums up Sugar. if
> >> it's efffective, it will need to be translated :-)
> >> * Competitive Landscape: this includes software or websites for kids,
> >> for example:
> >> * Hardware platforms targeted at schools: the OLPC XO series, the
> >> Intel Classmate class (3 generations already and multiple local
> >> manufacturers licensed for ex:
> >> http://lists.sugarlabs.org/archive/marketing/2009-April/000787.html),
> >> the new Dell education netbook
> >> (
> >> etc. Netbooks in general too. Curiously, Apple is absent from this
> >> sector (Steve Jobs is anti-netbook, citing profitability), but of
> >> course that could change.
> >> * News monitoring.
> >> I use Google News / Blogs / Images, Technorati, Newssift and other
> >> sources and post noteworthy article links to the list. With few
> >> exceptions, any journalist who writes on Sugar or OLPC is added to the
> >> targeted mailing list I maintain.
> >> * Improving our website navigation.
> >> Bewildering to a first-time visitor, so I am working with Christian on
> >> establishing a common two-tier navbar on all site sections:
> >> http://lists.sugarlabs.org/archive/marketing/2009-April/000742.html
> >> * Online referencing.
> >> This problem is largely solved but work remains; Google decribes Sugar
> >> Labs as "Spin-off of the "Sugar" user interface platform to another
> >> project." which is accurate, but should be updated.
> >> * Blogging.
> >> Walter does excellent reports (the "Sugar Digest") and there is a blog
> >> post aggregator live at planet.sugarlabs.org, but we could probably do
> >> more marketing communication in a blog format. To be developed...
> >> * Translation of press releases, marketing materials, ultimately the
> >> Ad hoc and therefore uneven for now, we need a process and of course
> >> volunteers. There are translators for Sugar, but I don't know how we
> >> can call upon them for marketing materials. I am responsible for a
> >> bottleneck, I am holding several press release translations which I
> >> have not made time to update & convert to PDFs for the press page...
> >> * Response to journalists.
> >> We have a contact system in place which is working well, but may have
> >> difficulty scaling. When a journalists contacts us, it's best to
> >> respond as soon as possible and to try to learn what the deadline is.
> >> * Sugar use feedback.
> >> Very poor right now, needs to be teacher-friendly. The Marketing Team
> >> can play a role helping teachers feedback information to the
> >> developers. The Design Team is working on possible interface changes
> >> for the next version of Sugar (v0.86). We're in a bit of a strange
> >> place: our credibility derives from the one million XO-1s distributed
> >> with Sugar, but we lack consolidated reliable information as to what
> >> teachers and students are doing. Of course, part of that problem is
> >> related to poor connectivity in developing countries. For now, we are
> >> exploring ways to contact technically adept teachers who will provide
> >> very useful feedback with minimum support effort.
> >> * Partnerships/Fundraising.
> >> We have negotiations with several partners and potential donors
> >> underway at this time.
> >> * Coordinated and possibly joint marketing with OLPC.
> >> There are gross misperceptions in the blogosphere concerning OLPC's
> >> situation and that impacts Sugar Labs. My principle is that OLPC's
> >> success, even with an older version of Sugar, is good for Sugar and
> >> Sugar's success, even on hardware other than OLPC, is good for OLPC.
> >> In that connection I hope to coordinate marketing efforts around the
> >> XO-1.5 refresh due in the fall.
> >> * Community outreach.
> >> We need to develop more contacts with our partner distributions; I
> >> hope to kick off a new effort in this direction at LinuxTag Berlin.
> >> * Recruitment of volunteers - "Sugar Stories".
> >> Every team at Sugar Labs could use more hands and the Marketing Team
> >> can help everyone by publishing "Sugar Stories". I want to rapidly
> >> develop this on our new Dailymotion channel (and add a Flickr account
> >> too). Related: we want to develop local Sugar Labs in each country,
> >> this will help us scale; those structures will need marketing support.
> >> * Sugar version numbering simplification.
> >> We have an extremely complicated numbering system for Sugar versions
> >> and, moreover, OLPC assigns their own numbering to Sugar+Fedora
> >> versions and to make matters worse, these unrelated numbers resemble
> >> each other (Sugar 0.82 <> OLPC-OS 8.2.1). As Sugar on the OLPC does
> >> not currently have a logo'd splash page with verison number, ordinary
> >> (7-year-old ;-) users have no idea what version they are running; I am
> >> attempting to get logo'd splash pages with version numbers into Sugar.
> >> We are attempting to sidestep this problem by numbering Sugar on a
> >> Stick as "beta-1" (out now), "beta-2" (end of June) and "version 1"
> >> (the fall).
> >> I'm sure I have forgotten stuff but if you have any questions, feel
> >> free to mail me :-)
> >> thanks
> >> Sean
> >> Sugar Labs Marketing Coordinator
> >> _______________________________________________
> >> Marketing mailing list
> >> Marketing at lists.sugarlabs.org
> >> http://lists.sugarlabs.org/listinfo/marketing
> Marketing mailing list
> Marketing at lists.sugarlabs.org
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