[Marketing] Dell markets colorful netbooks & laptops to women

[Sean DALY]

http://www.prweekus.com/Consumer-feedback-prompts-Dell-to-adjust-new-site-for-women/article/137028/

Consumer feedback prompts Dell to adjust new site for women
"Dell is toning down the "pink" on its new site targeted to women,
Della, following criticism that it pandered to female stereotypes."


On Wed, May 13, 2009 at 10:43 AM, Sean DALY <sdaly.be at gmail.com> wrote:
> http://content.dell.com/us/en/home/della.aspx
>
> for feel-good factor, recycling tips:
> http://content.dell.com/us/en/home/della-giving.aspx
>
> 100+ laptop cover designs available for top-of-the-line laptops:
> http://www.dell.com/content/topics/topic.aspx/global/shared/design_studio/en/us/design_studio?c=us&cs=19&l=en&s=dhs
>