[Marketing] possible marketing plan
Marten Vijn
info at martenvijn.nl
Mon May 18 16:15:29 EDT 2009
Hi all,
Yesterday reffered to guerrilla marketing
as a way to do effective marketing without a large budget
see
http://en.wikipedia.org/wiki/Guerrilla_marketing
for more background I suggest to read:
http://www.amazon.com/Guerrilla-Marketing-Handbook-Seth-Godin/dp/0395700132
My plan to do marketing:
My goal:
- create a local interest group:
- 5000 people have heard about sugar in 3 month
My means:
Step 1:
- talk to 10 people everyday about sugar
- offer a free cdrom with the obligation to give feedback via email or
phone.
Step 2:
If I get positive feedback I will ask for help.
- burn some cdrom's
- for one week talk to one person a day
- offer free cdroms and ask for feedback
- ask people to do the same.
Step 3:
- weekly meeting with purpose to share:
- knowlegde about sugar
- getting people involved
- focus group to have dutch documentation, youtubes and so
Costs:
100 cdrom's => 30 Euro's
cheers
Marten
--
http://martenvijn.nl Marten Vijn
http://martenvijn.nl/trac/wiki/soas Sugar on a Stick
http://bsd.wifisoft.org/nek/ The Network Event Kit
http://har2009.org 13th-16th August
http://opencommunitycamp.org 26th Jul - 2nd August
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