[Marketing] possible marketing plan

[Marten Vijn]

Hi all,

Yesterday reffered to guerrilla marketing
as a way to do effective marketing without a large budget

see
http://en.wikipedia.org/wiki/Guerrilla_marketing

for more background I suggest to read:
http://www.amazon.com/Guerrilla-Marketing-Handbook-Seth-Godin/dp/0395700132


My plan to do marketing:

My goal:
- create a local interest group:
- 5000 people have heard about sugar in 3 month


My means:

Step 1:
- talk to 10 people everyday about sugar
- offer a free cdrom with the obligation to give feedback via email or
phone.

Step 2:
If I get positive feedback I will ask for help.
- burn some cdrom's
- for one week talk to one person a day
- offer free cdroms and ask for feedback
- ask people to do the same.

Step 3:
- weekly meeting with purpose to share:
  - knowlegde about sugar
  - getting people involved
- focus group to have dutch documentation, youtubes and so

Costs:
100 cdrom's => 30 Euro's

cheers
Marten



-- 
http://martenvijn.nl                 Marten Vijn 
http://martenvijn.nl/trac/wiki/soas  Sugar on a Stick
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