[Marketing] Reflections on advertising

[Mel Chua]

>> Our goal as marketers could be resumed as the following answer, when
>> asked of teachers:
>> 4. "Sugar runs on all of them".

Oh... my gosh. I think my brain just exploded. Thank you for the 
braindump, Sean - you're making my world expand dramatically.

Another brand awareness thing I'd personally love to push is "...and you 
can help." This isn't something to consume, it's something to help 
create. How to get that message across in marketing I'm not sure. We can 
have Newbie Welcome Days on IRC and/or in person (like "plan your own 
Firefox release party / Software Freedom Day festivities") after each 
release, but that's... not marketing, is it? (says clueless Mel.)

> 2.  Support - How do we provide the support necessary to make the
> users experience positive.  Again we turn to the existing distros and
> OEM to funnel issue report to the bug squad.

Ooh, *this* would be a fun problem! Do we want to be able to market 
Sugar support services (volunteer, professional, ongoing, event-based, 
whatever)? Right now I think our support = "ask the developers," 
which... scales only up to a point. (This may be verging on offtopic - 
if you can think of a better list for it, please move it!)

--Mel