[Marketing] Award-winnning

[Sean DALY]

Most museums have a "vault" and only display 1) "the very best" and 2)
"carefully selected other" pieces.

But, when something new is announced as entering the permanent
collection, it's a big deal... many works of art have to wait 100 or
200 years first :-)


On Thu, Mar 19, 2009 at 1:16 PM, Simon Schampijer <simon at schampijer.de> wrote:
> Sean DALY wrote:
>>
>> Bernie - I take your point, but the awards Sugar has won (which we
>> cited in the press release by the way) are a key differentiator.
>>
>> We are positioning Sugar as new from the ground up, optimized for
>> kids, and recognized for innovation. This positioning is not "just"
>> marketing, but a very effective way to justify the platform that comes
>> under it, to answer the question "well if it's just a GUI, why not do
>> a Windows version?". We need to bring the "whole new platform" aspect
>> in because of the technical challenge we face to achieve one-click
>> high success rate installers.
>>
>> We are very fortunate that Sugar has an amazing graphic look, we can
>> leverage that to encourage educators to think differently rather than
>> automatic-Windows.
>>
>> Here's how I would respond to your concern, because it is indeed
>> legitimate to question "award-winnning" without proof: let's create a
>> static page in the about section, "awards", after "gallery". We can
>> talk briefly about how as a totally new interface, it is earning
>> awards and list them.
>>
>> Sean
>
> Good catch, Bernie.  Good response Sean. I think it is vital to always proof
> things - so I think at least a link for the words 'award winning' should be
> made to a page that states the award. In the PR news we forgot as well to
> cite the category (Interactive Product Experiences) the award was in. +1 for
> listing the award on the page.
>
> Btw, we state in the PR that the MOMA has Sugar in it's permanent
> exhibition. When I was there in January I could not find it and a person
> from the education staff did not know about it. Since then, I learned, that
> only a small part of the permanent collection is on display at any time.
> Just hope nobody else bumps into this like me :/
>
> Regards,
>   Simon
>