[Marketing] Award-winnning

[Sean DALY]

Bernie - I take your point, but the awards Sugar has won (which we
cited in the press release by the way) are a key differentiator.

We are positioning Sugar as new from the ground up, optimized for
kids, and recognized for innovation. This positioning is not "just"
marketing, but a very effective way to justify the platform that comes
under it, to answer the question "well if it's just a GUI, why not do
a Windows version?". We need to bring the "whole new platform" aspect
in because of the technical challenge we face to achieve one-click
high success rate installers.

We are very fortunate that Sugar has an amazing graphic look, we can
leverage that to encourage educators to think differently rather than
automatic-Windows.

Here's how I would respond to your concern, because it is indeed
legitimate to question "award-winnning" without proof: let's create a
static page in the about section, "awards", after "gallery". We can
talk briefly about how as a totally new interface, it is earning
awards and list them.

Sean



On Thu, Mar 19, 2009 at 12:48 PM, Tomeu Vizoso <tomeu at sugarlabs.org> wrote:
> On Thu, Mar 19, 2009 at 12:43, Bernie Innocenti <bernie at codewiz.org> wrote:
>> Can we cull the words "The award-winning" from the front page of the web
>> site?  Please? :-)
>>
>> I'm afraid even the casual consumer would look with suspect at any
>> product that can find no better way to describe itself than
>> self-proclaiming as "award-winning", in such a generic way that makes it
>> sound untrue.
>
> You mean that I shouldn't be buying the beer that has won more gold
> medals in the Friburg beer exposition of 1912?
>
> Tomeu
>
>> Let others nominate Sugar for awards when it deserves so (and I
>> certainly think it does).
>>
>> --
>>   // Bernie Innocenti - http://www.codewiz.org/
>>  \X/  Sugar Labs       - http://www.sugarlabs.org/
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