[Marketing] SoaS Strawberry release debrief - marketing

[Sean DALY]

these are good reflections I'll write up an in-depth debrief when I get home.

but a launch cannot be limited to the marketing team, everyone has to
pull together

There are a number of things we tried for this release which
multiplied our impact and whch we can use again.

we are shifting perceptions, but in tech where the naysyers are. We
are not reaching educators yet (at least not publicly, the press
release went to ed depts & ministries worldwide)

thanks

Sean


On Sun, Jun 28, 2009 at 2:03 PM, Caroline
Meeks<caroline at solutiongrove.com> wrote:
> Things to do differently next time.
>
> Make sure we have the Mac vdi ready to go and tested before we do PR.
>
> Would it help to send an advanced copy to OLPC? It seems likely they will be
> called for comment on any major press announcement.
>
> Are there lessons we should learn from the comments? I thought the
> discussions about boot helpers were actually good. People got confused and
> others told them about the boot-helper CD.
>
> Some people spend so much time connected to the internet that they can not
> imagine that everyone doesn't have 24-7 broadband.  We might want to bring
> that point out a bit more in the future. Explaining that kids in the inner
> city and rural areas do not have access to internet at home necessarily and
> that school internet access is often not sufficient to allow the entire
> school to use the internet intensely.
>
> I don't feel like we are turning out eyeballs into action as efficiently as
> we could.  Or to frame that more positively, we have succeed quite well with
> our mission of letting the world know Sugar Labs is alive and kicking and
> separate from OLPC.  Our next step is to use our PR to grow the Sugar
> ecosystem.  How do we need to adjust our message and follow up towards this
> new goal?
>
> I don't have the answers.  But one though is when we write the next Press
> Release lets ask ourselves the question, who do we want to take what action
> as a result of this press release.  Then lets try to follow the path they
> would need to take to get to that action, looking for road blocks.
>
>
> On Fri, Jun 26, 2009 at 1:09 AM, David Farning <dfarning at sugarlabs.org>
> wrote:
>>
>> Hey all,
>>
>> Nice work on the SoaS Strawberry release.  Overall, it went very well.
>>
>> The message that Sugar Labs is more than OLPC was conveyed clearly.
>> By spreading the risk and cost of developments across several products
>> or projects, we can greatly diminish the risk to any individual
>> partner project.
>>
>> A couple of thoughts for the next release.
>>
>> 1.  Try to keep the marketing traffic to the marketing list.  This is
>> not that marketing traffic is not important or interesting.  Rather,
>> all of us have a limited amount of time.  We need to enable
>> participants to easily and readily chose what bits of the project that
>> have time to learn about and keep in their minds.
>>
>> 2.  Get on the develop team early about setting a road map so we can
>> keep the public messages clear and consistent.
>>
>> thanks and good work
>> david
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>
>
>
> --
> Caroline Meeks
> Solution Grove
> Caroline at SolutionGrove.com
>
> 617-500-3488 - Office
> 505-213-3268 - Fax
>
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