[Marketing] Competitive Landscape: Asus Launches NetPal, Disney-Branded Netbook for Kids in "Princess Pink" and "Magic Blue"; will be launched in 21 countries

[Sean DALY]

and here:
http://www.eeepc.it/netpal-netbook-per-bambini-da-asus-e-disney/

Note webcam lens with Mickey ears!


On Wed, Jun 17, 2009 at 11:59 AM, Sean DALY<sdaly.be at gmail.com> wrote:
> Photos here:
> http://www.blogeee.net/2009/06/17/disney-offre-un-passeport-americain-a-asus/
>
>
>
>
> On Wed, Jun 17, 2009 at 11:26 AM, Sean DALY<sdaly.be at gmail.com> wrote:
>> https://licensing.disney.com/Home/display.jsp?contentId=dcp_home_pressroom_pressreleases_dcp_home_pr_us_netbook_computer_061609&forPrint=false&language=en&preview=false&imageShow=0&pressRoom=US&translationOf=null&region=0&ccPK=dcp_home_pressroom_press_room_all_US
>>
>> http://www.forbes.com/2009/06/16/disney-netbook-asus-technology-personal-tech-disney.html
>> http://blogs.usatoday.com/technologylive/2009/06/disney-asus-team-up-on-netbook.html
>> http://education.zdnet.com/?p=2699
>> http://www.pcworld.com/article/166780/asus_and_disney_join_forces_on_kidfriendly_netbooks.html
>>
>> from the PR:
>> "magical and engaging computing experience with a unique Disney user interface"
>> "40 robust parental control options... parents have ultimate control
>> over the experience, with the power to set limits on how their kids
>> are using the PC... designed to be kid-friendly, both in terms of
>> durability and content permissions"
>> "the Disney browser launches numerous kid-friendly Disney websites for
>> kids to explore"
>>
>> When they cite parental controls three times in the press release, you
>> can be 100% sure that Disney's market studies have identified that
>> fear as top-of-mind for parents purchasing for small children. Very
>> useful for us to know, we will need to address that issue...
>>
>>
>> Distribution: Toys 'R' Us, DisneyStore, Amazon.
>> Announced availability in USA: late July
>> MSRP: US $350
>>
>>
>> Software:
>> Disney Magic Desktop (apparently EasyBits) over Windows XP Home
>> Preinstalled Disney/Pixar themes: Cars, Club Penguin, Disney Classic
>> Characters, Disney Fairies, Disney Princess, Vintage Mickey Mouse, Toy
>> Story, WALL-E, Hannah Montana, Jonas Brothers; character icons can be
>> associated with e-mail addresses
>> Disney Mix for music and media management
>> Disney Pix for photo customization and organization includes
>> Bobblehead software (kid's head)
>> Radio Disney widget streams real-time music and lets kids requests
>> tunes from Disney (!)
>> Games: driving game, number game, memory game
>> Photo scrapbook
>>
>>
>> Hardware:
>> 1.6GHz Intel N270 processor
>> 1GB RAM
>> 8.9" 1024x600 screen
>> 16Gb SSD/160Gb HDD
>> SD/MMC card reader, SDHC compatible
>> 0.3-megapixel camera
>> VGA port
>> Ethernet RJ-45
>> 3 USB ports
>> Wifi 802.11 b/g/n
>> Headphone / Mic-in
>> spill-proof keyboard
>> Asus "ShockShield" data protection for rough handling
>>
>>
>> - Sean
>>
>