[Marketing] Competitive Landscape: Asus Launches NetPal, Disney-Branded Netbook for Kids in "Princess Pink" and "Magic Blue"; will be launched in 21 countries

[Sean DALY]

Photos here:
http://www.blogeee.net/2009/06/17/disney-offre-un-passeport-americain-a-asus/




On Wed, Jun 17, 2009 at 11:26 AM, Sean DALY<sdaly.be at gmail.com> wrote:
> https://licensing.disney.com/Home/display.jsp?contentId=dcp_home_pressroom_pressreleases_dcp_home_pr_us_netbook_computer_061609&forPrint=false&language=en&preview=false&imageShow=0&pressRoom=US&translationOf=null&region=0&ccPK=dcp_home_pressroom_press_room_all_US
>
> http://www.forbes.com/2009/06/16/disney-netbook-asus-technology-personal-tech-disney.html
> http://blogs.usatoday.com/technologylive/2009/06/disney-asus-team-up-on-netbook.html
> http://education.zdnet.com/?p=2699
> http://www.pcworld.com/article/166780/asus_and_disney_join_forces_on_kidfriendly_netbooks.html
>
> from the PR:
> "magical and engaging computing experience with a unique Disney user interface"
> "40 robust parental control options... parents have ultimate control
> over the experience, with the power to set limits on how their kids
> are using the PC... designed to be kid-friendly, both in terms of
> durability and content permissions"
> "the Disney browser launches numerous kid-friendly Disney websites for
> kids to explore"
>
> When they cite parental controls three times in the press release, you
> can be 100% sure that Disney's market studies have identified that
> fear as top-of-mind for parents purchasing for small children. Very
> useful for us to know, we will need to address that issue...
>
>
> Distribution: Toys 'R' Us, DisneyStore, Amazon.
> Announced availability in USA: late July
> MSRP: US $350
>
>
> Software:
> Disney Magic Desktop (apparently EasyBits) over Windows XP Home
> Preinstalled Disney/Pixar themes: Cars, Club Penguin, Disney Classic
> Characters, Disney Fairies, Disney Princess, Vintage Mickey Mouse, Toy
> Story, WALL-E, Hannah Montana, Jonas Brothers; character icons can be
> associated with e-mail addresses
> Disney Mix for music and media management
> Disney Pix for photo customization and organization includes
> Bobblehead software (kid's head)
> Radio Disney widget streams real-time music and lets kids requests
> tunes from Disney (!)
> Games: driving game, number game, memory game
> Photo scrapbook
>
>
> Hardware:
> 1.6GHz Intel N270 processor
> 1GB RAM
> 8.9" 1024x600 screen
> 16Gb SSD/160Gb HDD
> SD/MMC card reader, SDHC compatible
> 0.3-megapixel camera
> VGA port
> Ethernet RJ-45
> 3 USB ports
> Wifi 802.11 b/g/n
> Headphone / Mic-in
> spill-proof keyboard
> Asus "ShockShield" data protection for rough handling
>
>
> - Sean
>
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