[Marketing] Sugar Labs logo for first 100 SoaS USB sticks

[Caroline Meeks]

Go for a thin stick. I'm having trouble with many of the cool sticks I have
that they don't fit in the space the old computers have for usbs.  Even the
last batch of Sugarlabs sticks, which were pretty small, I found a computer
or two they didn't fit in.

On Fri, Feb 27, 2009 at 8:16 AM, Sean DALY <sdaly.be at gmail.com> wrote:

> Thanks for that Christian
>
> Promotional USB suppliers tend to offer a small color selection of
> each stick model... with precise color matching possible only in a
> custom run (costs more). I'm not lower yet than $8 per 1 Gb stick with
> logo & setup / 100-stick order so I'm likely just going to find a
> color that fits. I'm leaning towards a darkish purple, similar to web
> RGB #6E008C http://sugarlabs.org/wiki/images/2/27/Color_palette.png in
> your palette, although the stick may be translucent.
>
> On its own I like the "sugar" but I am concerned the outline and
> especially the "labs" will be difficult to differentiate if black on
> purple. Do you think you could try the "sugar" outline in an
> intermediate pink such as web RGB #FF64D2 from the palette? And "labs"
> in the existing grey web RGB #999999? If you could possibly mock that
> up with the purple background I'd have a better idea of what it might
> look like
>
> (I have converted [1] the eps to JPG using imagemagick for the benefit
> of list participants who could encounter difficulty with eps)
>
> many thanks
> Sean
>
> [1]
> $ convert -density 300x300 -colorspace CMYK   logo_bw.eps logo_bw.tiff
> $ convert -colorspace RGB  logo_bw.tiff logo_bw.jpg
>
>
> On Thu, Feb 26, 2009 at 11:05 PM, Christian Marc Schmidt
> <schmidt at pentagram.com> wrote:
> > Hi Sean
> >
> >
> > Thanks for your note. If the USB sticks are already brightly colored, I
> > would suggest that we print the logo in either black or white (depending
> on
> > the background color). I would prefer not to change the color palette,
> and
> > would recommend that you try to choose background colors for the USB
> stick
> > that match the Sugar Lab colors.
> >
> > I've attached a black and white version of the logo here--let me know
> what
> > you think.
> >
> >
> > Christian
> >
> >
> > On 2/26/09 5:00 PM, "Sean DALY" <sdaly.be at gmail.com> wrote:
> >
> >> Hi Christian
> >>
> >> I'm looking at branded USB stick possibilities - we are going to
> >> jumpstart with an initial order of 100 for April 1st as per the
> >> marketing meeting two days ago
> >> (http://lists.sugarlabs.org/archive/marketing/2009-February/000341.html
> )
> >>
> >> Your logo guidelines page is great
> >> (http://sugarlabs.org/go/MarketingTeam/Logo), I like the different
> >> color combinations although I wonder if we shouldn't make a "default"
> >> choice
> >>
> >> I have a concern though concerning USB sticks - as they are tiny, I'd
> >> much rather choose brightly colored sticks we can put the logo on,
> >> than just black or white sticks. The idea would be to go to the
> >> opposite side of the color wheel from XO green, to purple/violet/blue
> >> sticks. Not too light though, so the grey "labs" will remain visible.
> >> What outline/fill colors would work best do you think? I'm looking at
> >> the black square 12 variant
> >> (
> http://sugarlabs.org/wiki/images/thumb/e/ec/Logo_square_black_12.png/180px-Lo
> >> go_square_black_12.png)
> >>
> >> What's your recommendation?
> >>
> >> Thanks
> >>
> >> Sean
> >
> > --
> >
> > Christian Marc Schmidt
> >
> > schmidt at pentagram.com
> >
> > Pentagram Design, Inc.
> > 204 Fifth Avenue
> > New York, NY 10010
> > 212/ 802 0248
> >
> >
>
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>


-- 
Caroline Meeks
Solution Grove
Caroline at SolutionGrove.com

617-500-3488 - Office
505-213-3268 - Fax
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