[Marketing] Fujitsu Launches M2010 Mini-Notebook In North America

Sean DALY sdaly.be at gmail.com
Fri Jun 5 08:23:45 EDT 2009


http://www.itechnews.net/2009/05/02/fujitsu-m2010-netbook-announced/
http://www.efytimes.com/efytimes/34933/news.htm

from the second article (India):
"...the Microsoft Windows XP Home-based Fujitsu M2010 mini-notebook is
suitable for the K-12 education market and mobile professionals."

N.B. the writer has apparently never seen the Fujitsu logo, or he
wouldn't be confused about the lid deco...


My analysis: Fujitsu is trying to target both markets at the same
time. However, they apparently haven't tailored their offer to
education, compared to what Dell has done. In particular, Fujitsu
doesn't offer Ubuntu standard like Dell. Perhaps "education" found its
way into their PR as a response to Dell's launch?

Sean


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