[Marketing] More grist for the SoaS marketing/story mill

Caroline Meeks caroline at solutiongrove.com
Wed Jun 3 22:48:05 EDT 2009


Walter and I had a conversation with a classmate of mine who now works for
VMWare, Steve Strassman.

He had an interesting analogy between what SoaS does and the VM value
proposition for servers.

Go into a large company and they have a big server room with probably over a
million dollars in hardware. They have different OSes running different Apps
all put in at different times with different specs.  Very complicated. Very
brittle, very expensive to maintain, very expensive to upgrade.

Put in VMware and you make all that old hardware look like one huge
mainframe computer, you can run your apps anywhere, add hardware, take out
old stuff, bring boxes down for maintenance etc. all much more easily.

We do the same thing for schools.  They have all this hardware, different
OSes, different specs.  We make it all useful, all look the same to the
user, and massively decrease maintenance complexity.

Someone else today used the words "Computer Compost" (Paul Flint from VT
where they have lots of compost ;).  I kinda like that phrase.



-- 
Caroline Meeks
Solution Grove
Caroline at SolutionGrove.com

617-500-3488 - Office
505-213-3268 - Fax
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