[Marketing] first mockup of a rollup banner for booths

[Sean DALY]

I'm afraid Eben beat me to it :-)

May I add a tiny nitpick of my own? Now that TurtleArt has a peppier
fill color, Read seems to green near TA. Orangish possible for Read?
Sorry I didn't see that earlier.

If you don't mind doing these Gary then we'll be all set.

I am really excited, I think it's excellent

thanks

Sean


On Wed, Jun 3, 2009 at 9:06 PM, Eben Eliason <eben.eliason at gmail.com> wrote:
> Not to nit-pick all day, but a few more comments follow. =)
>
> 1. Some of the activity icons come pretty close to the edges. I'd give
> the tight ones just a little more space.
> 2. Did you scale the Sugar logo down? It no longer seems to match the
> width of the "sugarlabs.org" text at the bottom of the banner as it
> used to. I liked having those margins clearly defined by the text
> (even though the activity icons break those margins, which is fine).
> 3. "Sugar" looks ever so slightly narrower than "learning platform."
> This is an optical illusion on account of the shape of the letterforms
> and the lighter outline with the dark fill, but tweaking it slightly
> would help.
>
> Looks great!
>
> Eben
>
>
> On Wed, Jun 3, 2009 at 2:52 PM, Gary C Martin <gary at garycmartin.com> wrote:
>> On 3 Jun 2009, at 17:04, Sean DALY wrote:
>>
>>> I think we're in agreement!
>>>
>>> Gary, are you able to sub VAG Rounded Light and justify / match width
>>> of the Sugar on top?
>>
>> Here's _v3. Main changes are:
>>
>> 1). use of VAG Rounded Light** through-out
>>
>> 2). new layout for "sugar learning platform" text which ended up being a mix
>> of; increasing the "learning platform" font size and increasing its letter
>> spacing; decreasing the sugar logo size; and tweaking to balance in the
>> resulting block.
>>
>> 3). Picked a stronger colour pair for XO15 + Speak Activity that Eben
>> thought we washed out
>>
>> 4). Very small tweaks to Activity icon placement/scale
>>
>> ** have a 5 user license for it, and I made sure to list the licensee as
>> Sugar Labs
>>
>>> I really appreciate that we are getting this done quickly, I can place
>>> the LinuxTag banner order rapidly and Mike can do the same for NECC
>>>
>>> next up... the boot sequence which needs to be done by this weekend (!)
>>
>> :-)
>>
>> Regards,
>> --Gary
>>
>>> thanks
>>>
>>> Sean
>>>
>>> On Wed, Jun 3, 2009 at 5:42 PM, Christian Marc Schmidt
>>> <christianmarc at gmail.com> wrote:
>>>>
>>>> Comments inline:
>>>>
>>>> On Wed, Jun 3, 2009 at 11:27 AM, Sean DALY <sdaly.be at gmail.com> wrote:
>>>>>
>>>>> Looking better & better, thanks Gary!
>>>>>
>>>>> * size of "sugar" in title: I understood Eben to say that the font
>>>>> size should be adjusted so the absolute width of "sugar" matched
>>>>> "learning" and "platform" (this differs from Walter's suggestion to
>>>>> use the same point size). Of course, the VAG Rounded Light will be a
>>>>> little wider. For my part, I like the big "sugar" on the top.. banner
>>>>> visible over people's heads as they crowd around the booth looking at
>>>>> XOs and netbooks :D
>>>>>
>>>>> * If you can swap VAG Rounded Light in, please by all means do so (I
>>>>> can buy & transmit it in a few hours if need be but will be traveling
>>>>> tomorrow), one way or another I feel we will be using that for
>>>>> "official" marketing materials. (Christian will remember that an early
>>>>> draft of the first press release I did had all the text in MgOpen
>>>>> Modata and ultimately we stayed with Helvetica instead)
>>>>
>>>> Yes, we should really be using VAG! For longer text paragraphs we
>>>> should use Helvetica (for legibility), but for headlines VAG whenever
>>>> possible.
>>>>
>>>> VAG usually looks better with a little tracking (not too much, though)...
>>>>
>>>>>
>>>>> * I prefer the ring centered like this; the other way felt top-heavy
>>>>> to me. I like that there are only two Activity icons above the ring.
>>>>> N.B. A vertical rollup booth banner is ideally placed beside/ in front
>>>>> of a booth, not in it or behind it and not behind a table...
>>>>>
>>>>> * Colors - much better bravo
>>>>>
>>>>> * Speak - yes better he needs to be looking at *something* in the banner
>>>>> :-)
>>>>>
>>>>> * The lower logo / URL. The recall of the title using color is I think
>>>>> visually strong in terms of branding. I think this is important.
>>>>>
>>>>> To my mind, a completely grey logo +.org is not the way to go, it
>>>>> won't be visible and as such, won't communicate the URL. It's also
>>>>> counter to the logo whose strength is in the fatness+color. If we
>>>>> can't do the "sugar" fattened & colored like it is in the logo, it
>>>>> would be much better to leave off the URL entirely and just leave the
>>>>> logo.
>>>>>
>>>>> But I think that would be a mistake, the goal of a booth banner (or
>>>>> other OOH, or TVC, none of which we have done yet so this is a new
>>>>> problem) is to make an impression when people are *not* in front of a
>>>>> computer and the "real" logo + ".org" will succeed on three counts:
>>>>>
>>>>> * branding
>>>>> * communicating we are community, not a company
>>>>> * retention of the URL
>>>>>
>>>>> If Sugar Labs owned all the TLD variants (.com / .net / .info) it
>>>>> would be less of an issue; but the dot com and the "lab" singular
>>>>> variants belong to squattters. We *are* well-referenced now, but only
>>>>> for "sugar labs" (20 out of top 20 Google), much less so for "sugar"
>>>>> by itself (4 out of top 20). "sugar olpc" references OLPC.
>>>>>
>>>>> I could see the point if we had prefaced the logo'd URL with "www.",
>>>>> but I propose an exception without "www." precisely because a shorter
>>>>> URL will be easier to remember and is closer to the URL-free logo.
>>>>>
>>>>> Why don't we just put ".org" in a lighter grey? We keep an URL and the
>>>>> logo's core is preserved
>>>>
>>>> I see your point. Not sure about the lighter gray. The only other
>>>> solution that comes to mind is to separate the URL from the logo,
>>>> which I agree will feel a little repetitive in this layout. So, for
>>>> now I can let this one go--let's run with the version Gary showed
>>>> last. ;)
>>>>
>>>> But in the long run I do think this is an issue that needs more
>>>> exploration, because of how the .org interfaces with other suffixes
>>>> that we started exploring much earlier. We may indeed end up using
>>>> .org in this way--let's just keep an open mind on the issue until the
>>>> logo system has been explored more fully.
>>>>
>>>>>
>>>>> thanks
>>>>>
>>>>> Sean
>>>>>
>>>>>
>>>>>
>>>>>
>>>>>
>>>>> On Wed, Jun 3, 2009 at 5:24 PM, Eben Eliason <eben.eliason at gmail.com>
>>>>> wrote:
>>>>>>
>>>>>> Looking much better!
>>>>>>
>>>>>> I think the higher placement of the ring works, especially since it
>>>>>> does effectively remedy the "second ring" of activity icons nicely.
>>>>>>
>>>>>> I still find the type treatment at the top a bit odd. Christian, do
>>>>>> you think we could letter-space "learning platform" so that it's
>>>>>> justified with "sugar"?
>>>>>>
>>>>>> Let's stick with "sugarlabs.org" in gray
>>>>>>
>>>>>> Some of these colors look a little bit washed out (Speak,
>>>>>> specifically).
>>>>>>
>>>>>> Otherwise, it looks fantastic!
>>>>>>
>>>>>> Eben
>>>>>>
>>>>>>
>>>>>> On Wed, Jun 3, 2009 at 11:02 AM, Gary C Martin <gary at garycmartin.com>
>>>>>> wrote:
>>>>>>>
>>>>>>> Hi All,
>>>>>>>
>>>>>>> OK, heaps of changes (try to snip each out below), some of you win,
>>>>>>> some of
>>>>>>> you loose (this round) ;-)
>>>>>>>
>>>>>>> On 3 Jun 2009, at 11:55, Sean DALY wrote:
>>>>>>>
>>>>>>>> * Walter had mentioned it might be better for the "sugar" in the
>>>>>>>> title
>>>>>>>> to be the same font size as "learning platform", I'm inclined to
>>>>>>>> agree
>>>>>>>> but would need to look at that to be sure...
>>>>>>>
>>>>>>> Fonts are the same MgOpen Modata for now, will swap out with VAG when
>>>>>>> someone says.
>>>>>>>
>>>>>>>> This would allow us to raise the ring a bit, ideally to
>>>>>>>> the center of the banner; the title won't look top-heavy if the ring
>>>>>>>> is centered vertically
>>>>>>>
>>>>>>> Ring is raised close to centre in this one, maybe too high now?
>>>>>>> Depends I
>>>>>>> guess if this drops to the floor and you have a booth or table/chairs
>>>>>>> in the
>>>>>>> way. Bounce with Eben about how high it should be ;-)
>>>>>>>
>>>>>>>> * Sugar Labs + URL logo: taking into account Eben and Christian's
>>>>>>>> comments, I do think the "sugar" in that line should be the same
>>>>>>>> color
>>>>>>>> as on top...
>>>>>>>
>>>>>>> This version has SL logo with .org, I'm staying out of this fight, but
>>>>>>> at
>>>>>>> least you can see both treatments now.
>>>>>>>
>>>>>>>> * I agree with Fred, we have a bit too much blue in our avatars,
>>>>>>>> Speak
>>>>>>>> icon, Browse icon in the center... is it difficult to change those
>>>>>>>> colors?
>>>>>>>
>>>>>>> Sean, I've massively altered the colours as per the original PDF, this
>>>>>>> was
>>>>>>> part in line with Walters comment on the XO colour not being Sugar
>>>>>>> interface
>>>>>>> compliant, and choosing stronger variants from the various
>>>>>>> documents/files
>>>>>>> and Frederick's examples. I think they now all come from points in the
>>>>>>> much
>>>>>>> more finite UI set  of XO colours (except for the Browse Activity icon
>>>>>>> which
>>>>>>> I've kept matching the Suagr logo blues as per Eben's call).
>>>>>>>
>>>>>>>> * The TurtleArt icon could have a peppier fill color maybe?
>>>>>>>
>>>>>>> Changed.
>>>>>>>
>>>>>>>> * Speak: could he be off to the left, looking longingly at the banner
>>>>>>>> title? Will direct passersby's gazes to the title ;-)
>>>>>>>
>>>>>>> Lots of movement (due to trying to centre the ring). Gaze is more to
>>>>>>> the
>>>>>>> right so hard to look up at banner title, I've tried to place to Speak
>>>>>>> is
>>>>>>> looking to the ring of XOs.
>>>>>>>
>>>>>>> On 3 Jun 2009, at 14:51, Eben Eliason wrote:
>>>>>>>
>>>>>>>> I think that it might work better to size "Sugar" relative to
>>>>>>>> "learning platform" so that the lines are justified. Right now, the
>>>>>>>> slight difference in line width makes it feel slightly off, and not
>>>>>>>> quite intentional.
>>>>>>>
>>>>>>> My centre alignment was off in the previous version, any better for
>>>>>>> you with
>>>>>>> this one?
>>>>>>>
>>>>>>>> Incidentally, I much prefer the ring to be below
>>>>>>>> center, vertically, and would argue that this actually helps with the
>>>>>>>> visual balance since the Sugar logo and the ring are the areas of
>>>>>>>> bold
>>>>>>>> color and weight.
>>>>>>>
>>>>>>> It is close to centre in v2 so you may not like. Likely compromise
>>>>>>> between
>>>>>>> the two?
>>>>>>>
>>>>>>>> I'd recommend keeping the colors of the Browse icon in the center. It
>>>>>>>> was a conscious decision to make this match the Sugar logo on my
>>>>>>>> part,
>>>>>>>> because I think it helps guide one's eye down through the focal
>>>>>>>> points
>>>>>>>> of the banner.
>>>>>>>
>>>>>>> Yep, I like that choice... even though it's a bit of a colour cheat,
>>>>>>> and the
>>>>>>> XO that shared it must have left the collaboration after the others
>>>>>>> joined
>>>>>>> ;-) I've matched the Browse icon with the logo again.
>>>>>>>
>>>>>>>> Removing this color from the Speak icon is probably the way to go.
>>>>>>>
>>>>>>> Colour changed.
>>>>>>>
>>>>>>>> I think the space is starting too look a bit cluttered with all the
>>>>>>>> activity icons. Could we drop one or two of them?
>>>>>>>
>>>>>>> Possibly. Someone needs to make a final call.
>>>>>>>
>>>>>>>> I think the biggest
>>>>>>>> issue for me is that, due to the limited space, these icons
>>>>>>>> approximate a ring, creating a concentric effect, which is the
>>>>>>>> opposite of what we want. It should convey a portion of a plane
>>>>>>>> strewn
>>>>>>>> with activities, and ironically I found fewer activities to convey
>>>>>>>> that more effectively. Perhaps some rearrangement could also mitigate
>>>>>>>> the double-ring effect.
>>>>>>>
>>>>>>> Lot's of movement, for better or worse, likely the ring centre shift
>>>>>>> is
>>>>>>> going to be the first call someone needs to make.
>>>>>>>
>>>>>>>> Also, there seems to have been some corruption of the memorize icon.
>>>>>>>> It looks like a solid block instead of individual tiles.
>>>>>>>
>>>>>>> Funny, I thought exactly the same when I saw the old mock-ups :-) The
>>>>>>> Memorise Activity and it's SVG icon are definitely as now being shown
>>>>>>> – so
>>>>>>> it the corruption in the current official release, or our mock-ups ;-b
>>>>>>>
>>>>>>> On 3 Jun 2009, at 14:54, Christian Marc Schmidt wrote:
>>>>>>>
>>>>>>>> Let me chime in here--I really don't think we should start using the
>>>>>>>> logo with the ".org" suffix, it begins to undermine the logo and it
>>>>>>>> wasn't intended to be used that way. Isn't there another possibility?
>>>>>>>
>>>>>>> Understood, personally I'm not offended either way. From a technical
>>>>>>> point,
>>>>>>> the only problem with the latest mock-up is that I had to do the .org
>>>>>>> in
>>>>>>> MgOpen Modata so it's not quite a match (not a problem with v1 as the
>>>>>>> whole
>>>>>>> grey sugarlabs.org was all MgOpen Modata).
>>>>>>>
>>>>>>> Regards,
>>>>>>> --Gary
>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>>
>>>>>>
>>>>>
>>>>
>>>>
>>>>
>>>> --
>>>> anything at christianmarcschmidt.com
>>>>
>>>> http://www.christianmarcschmidt.com
>>>>
>>>> 917/ 575 0013
>>>>
>>
>>
>>
>>
>>
>