[Marketing] first mockup of a rollup banner for booths

[Gary C Martin]

On 3 Jun 2009, at 17:04, Sean DALY wrote:

> I think we're in agreement!
>
> Gary, are you able to sub VAG Rounded Light and justify / match width
> of the Sugar on top?

Here's _v3. Main changes are:

1). use of VAG Rounded Light** through-out

2). new layout for "sugar learning platform" text which ended up being  
a mix of; increasing the "learning platform" font size and increasing  
its letter spacing; decreasing the sugar logo size; and tweaking to  
balance in the resulting block.

3). Picked a stronger colour pair for XO15 + Speak Activity that Eben  
thought we washed out

4). Very small tweaks to Activity icon placement/scale

** have a 5 user license for it, and I made sure to list the licensee  
as Sugar Labs

> I really appreciate that we are getting this done quickly, I can place
> the LinuxTag banner order rapidly and Mike can do the same for NECC
>
> next up... the boot sequence which needs to be done by this weekend  
> (!)

:-)

Regards,
--Gary

> thanks
>
> Sean
>
> On Wed, Jun 3, 2009 at 5:42 PM, Christian Marc Schmidt
> <christianmarc at gmail.com> wrote:
>> Comments inline:
>>
>> On Wed, Jun 3, 2009 at 11:27 AM, Sean DALY <sdaly.be at gmail.com>  
>> wrote:
>>> Looking better & better, thanks Gary!
>>>
>>> * size of "sugar" in title: I understood Eben to say that the font
>>> size should be adjusted so the absolute width of "sugar" matched
>>> "learning" and "platform" (this differs from Walter's suggestion to
>>> use the same point size). Of course, the VAG Rounded Light will be a
>>> little wider. For my part, I like the big "sugar" on the top..  
>>> banner
>>> visible over people's heads as they crowd around the booth looking  
>>> at
>>> XOs and netbooks :D
>>>
>>> * If you can swap VAG Rounded Light in, please by all means do so (I
>>> can buy & transmit it in a few hours if need be but will be  
>>> traveling
>>> tomorrow), one way or another I feel we will be using that for
>>> "official" marketing materials. (Christian will remember that an  
>>> early
>>> draft of the first press release I did had all the text in MgOpen
>>> Modata and ultimately we stayed with Helvetica instead)
>>
>> Yes, we should really be using VAG! For longer text paragraphs we
>> should use Helvetica (for legibility), but for headlines VAG whenever
>> possible.
>>
>> VAG usually looks better with a little tracking (not too much,  
>> though)...
>>
>>>
>>> * I prefer the ring centered like this; the other way felt top-heavy
>>> to me. I like that there are only two Activity icons above the ring.
>>> N.B. A vertical rollup booth banner is ideally placed beside/ in  
>>> front
>>> of a booth, not in it or behind it and not behind a table...
>>>
>>> * Colors - much better bravo
>>>
>>> * Speak - yes better he needs to be looking at *something* in the  
>>> banner :-)
>>>
>>> * The lower logo / URL. The recall of the title using color is I  
>>> think
>>> visually strong in terms of branding. I think this is important.
>>>
>>> To my mind, a completely grey logo +.org is not the way to go, it
>>> won't be visible and as such, won't communicate the URL. It's also
>>> counter to the logo whose strength is in the fatness+color. If we
>>> can't do the "sugar" fattened & colored like it is in the logo, it
>>> would be much better to leave off the URL entirely and just leave  
>>> the
>>> logo.
>>>
>>> But I think that would be a mistake, the goal of a booth banner (or
>>> other OOH, or TVC, none of which we have done yet so this is a new
>>> problem) is to make an impression when people are *not* in front  
>>> of a
>>> computer and the "real" logo + ".org" will succeed on three counts:
>>>
>>> * branding
>>> * communicating we are community, not a company
>>> * retention of the URL
>>>
>>> If Sugar Labs owned all the TLD variants (.com / .net / .info) it
>>> would be less of an issue; but the dot com and the "lab" singular
>>> variants belong to squattters. We *are* well-referenced now, but  
>>> only
>>> for "sugar labs" (20 out of top 20 Google), much less so for "sugar"
>>> by itself (4 out of top 20). "sugar olpc" references OLPC.
>>>
>>> I could see the point if we had prefaced the logo'd URL with "www.",
>>> but I propose an exception without "www." precisely because a  
>>> shorter
>>> URL will be easier to remember and is closer to the URL-free logo.
>>>
>>> Why don't we just put ".org" in a lighter grey? We keep an URL and  
>>> the
>>> logo's core is preserved
>>
>> I see your point. Not sure about the lighter gray. The only other
>> solution that comes to mind is to separate the URL from the logo,
>> which I agree will feel a little repetitive in this layout. So, for
>> now I can let this one go--let's run with the version Gary showed
>> last. ;)
>>
>> But in the long run I do think this is an issue that needs more
>> exploration, because of how the .org interfaces with other suffixes
>> that we started exploring much earlier. We may indeed end up using
>> .org in this way--let's just keep an open mind on the issue until the
>> logo system has been explored more fully.
>>
>>>
>>> thanks
>>>
>>> Sean
>>>
>>>
>>>
>>>
>>>
>>> On Wed, Jun 3, 2009 at 5:24 PM, Eben Eliason  
>>> <eben.eliason at gmail.com> wrote:
>>>> Looking much better!
>>>>
>>>> I think the higher placement of the ring works, especially since it
>>>> does effectively remedy the "second ring" of activity icons nicely.
>>>>
>>>> I still find the type treatment at the top a bit odd. Christian, do
>>>> you think we could letter-space "learning platform" so that it's
>>>> justified with "sugar"?
>>>>
>>>> Let's stick with "sugarlabs.org" in gray
>>>>
>>>> Some of these colors look a little bit washed out (Speak,  
>>>> specifically).
>>>>
>>>> Otherwise, it looks fantastic!
>>>>
>>>> Eben
>>>>
>>>>
>>>> On Wed, Jun 3, 2009 at 11:02 AM, Gary C Martin <gary at garycmartin.com 
>>>> > wrote:
>>>>> Hi All,
>>>>>
>>>>> OK, heaps of changes (try to snip each out below), some of you  
>>>>> win, some of
>>>>> you loose (this round) ;-)
>>>>>
>>>>> On 3 Jun 2009, at 11:55, Sean DALY wrote:
>>>>>
>>>>>> * Walter had mentioned it might be better for the "sugar" in  
>>>>>> the title
>>>>>> to be the same font size as "learning platform", I'm inclined  
>>>>>> to agree
>>>>>> but would need to look at that to be sure...
>>>>>
>>>>> Fonts are the same MgOpen Modata for now, will swap out with VAG  
>>>>> when
>>>>> someone says.
>>>>>
>>>>>> This would allow us to raise the ring a bit, ideally to
>>>>>> the center of the banner; the title won't look top-heavy if the  
>>>>>> ring
>>>>>> is centered vertically
>>>>>
>>>>> Ring is raised close to centre in this one, maybe too high now?  
>>>>> Depends I
>>>>> guess if this drops to the floor and you have a booth or table/ 
>>>>> chairs in the
>>>>> way. Bounce with Eben about how high it should be ;-)
>>>>>
>>>>>> * Sugar Labs + URL logo: taking into account Eben and Christian's
>>>>>> comments, I do think the "sugar" in that line should be the  
>>>>>> same color
>>>>>> as on top...
>>>>>
>>>>> This version has SL logo with .org, I'm staying out of this  
>>>>> fight, but at
>>>>> least you can see both treatments now.
>>>>>
>>>>>> * I agree with Fred, we have a bit too much blue in our  
>>>>>> avatars, Speak
>>>>>> icon, Browse icon in the center... is it difficult to change  
>>>>>> those
>>>>>> colors?
>>>>>
>>>>> Sean, I've massively altered the colours as per the original  
>>>>> PDF, this was
>>>>> part in line with Walters comment on the XO colour not being  
>>>>> Sugar interface
>>>>> compliant, and choosing stronger variants from the various  
>>>>> documents/files
>>>>> and Frederick's examples. I think they now all come from points  
>>>>> in the much
>>>>> more finite UI set  of XO colours (except for the Browse  
>>>>> Activity icon which
>>>>> I've kept matching the Suagr logo blues as per Eben's call).
>>>>>
>>>>>> * The TurtleArt icon could have a peppier fill color maybe?
>>>>>
>>>>> Changed.
>>>>>
>>>>>> * Speak: could he be off to the left, looking longingly at the  
>>>>>> banner
>>>>>> title? Will direct passersby's gazes to the title ;-)
>>>>>
>>>>> Lots of movement (due to trying to centre the ring). Gaze is  
>>>>> more to the
>>>>> right so hard to look up at banner title, I've tried to place to  
>>>>> Speak is
>>>>> looking to the ring of XOs.
>>>>>
>>>>> On 3 Jun 2009, at 14:51, Eben Eliason wrote:
>>>>>
>>>>>> I think that it might work better to size "Sugar" relative to
>>>>>> "learning platform" so that the lines are justified. Right now,  
>>>>>> the
>>>>>> slight difference in line width makes it feel slightly off, and  
>>>>>> not
>>>>>> quite intentional.
>>>>>
>>>>> My centre alignment was off in the previous version, any better  
>>>>> for you with
>>>>> this one?
>>>>>
>>>>>> Incidentally, I much prefer the ring to be below
>>>>>> center, vertically, and would argue that this actually helps  
>>>>>> with the
>>>>>> visual balance since the Sugar logo and the ring are the areas  
>>>>>> of bold
>>>>>> color and weight.
>>>>>
>>>>> It is close to centre in v2 so you may not like. Likely  
>>>>> compromise between
>>>>> the two?
>>>>>
>>>>>> I'd recommend keeping the colors of the Browse icon in the  
>>>>>> center. It
>>>>>> was a conscious decision to make this match the Sugar logo on  
>>>>>> my part,
>>>>>> because I think it helps guide one's eye down through the focal  
>>>>>> points
>>>>>> of the banner.
>>>>>
>>>>> Yep, I like that choice... even though it's a bit of a colour  
>>>>> cheat, and the
>>>>> XO that shared it must have left the collaboration after the  
>>>>> others joined
>>>>> ;-) I've matched the Browse icon with the logo again.
>>>>>
>>>>>> Removing this color from the Speak icon is probably the way to  
>>>>>> go.
>>>>>
>>>>> Colour changed.
>>>>>
>>>>>> I think the space is starting too look a bit cluttered with all  
>>>>>> the
>>>>>> activity icons. Could we drop one or two of them?
>>>>>
>>>>> Possibly. Someone needs to make a final call.
>>>>>
>>>>>> I think the biggest
>>>>>> issue for me is that, due to the limited space, these icons
>>>>>> approximate a ring, creating a concentric effect, which is the
>>>>>> opposite of what we want. It should convey a portion of a plane  
>>>>>> strewn
>>>>>> with activities, and ironically I found fewer activities to  
>>>>>> convey
>>>>>> that more effectively. Perhaps some rearrangement could also  
>>>>>> mitigate
>>>>>> the double-ring effect.
>>>>>
>>>>> Lot's of movement, for better or worse, likely the ring centre  
>>>>> shift is
>>>>> going to be the first call someone needs to make.
>>>>>
>>>>>> Also, there seems to have been some corruption of the memorize  
>>>>>> icon.
>>>>>> It looks like a solid block instead of individual tiles.
>>>>>
>>>>> Funny, I thought exactly the same when I saw the old mock- 
>>>>> ups :-) The
>>>>> Memorise Activity and it's SVG icon are definitely as now being  
>>>>> shown – so
>>>>> it the corruption in the current official release, or our mock- 
>>>>> ups ;-b
>>>>>
>>>>> On 3 Jun 2009, at 14:54, Christian Marc Schmidt wrote:
>>>>>
>>>>>> Let me chime in here--I really don't think we should start  
>>>>>> using the
>>>>>> logo with the ".org" suffix, it begins to undermine the logo  
>>>>>> and it
>>>>>> wasn't intended to be used that way. Isn't there another  
>>>>>> possibility?
>>>>>
>>>>> Understood, personally I'm not offended either way. From a  
>>>>> technical point,
>>>>> the only problem with the latest mock-up is that I had to do  
>>>>> the .org in
>>>>> MgOpen Modata so it's not quite a match (not a problem with v1  
>>>>> as the whole
>>>>> grey sugarlabs.org was all MgOpen Modata).
>>>>>
>>>>> Regards,
>>>>> --Gary
>>>>>
>>>>>
>>>>>
>>>>>
>>>>>
>>>>>
>>>>>
>>>>
>>>
>>
>>
>>
>> --
>> anything at christianmarcschmidt.com
>>
>> http://www.christianmarcschmidt.com
>>
>> 917/ 575 0013
>>

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