[Marketing] first mockup of a rollup banner for booths

[Gary C Martin]

On 3 Jun 2009, at 16:24, Eben Eliason wrote:

> Looking much better!
>
> I think the higher placement of the ring works, especially since it
> does effectively remedy the "second ring" of activity icons nicely.
>
> I still find the type treatment at the top a bit odd. Christian, do
> you think we could letter-space "learning platform" so that it's
> justified with "sugar"?
>
> Let's stick with "sugarlabs.org" in gray
>
> Some of these colors look a little bit washed out (Speak,  
> specifically).

Which were other colours you thought were still washed out (same  
question to the rest of you!). FWIW each Activity is matched with an  
XO, so I'll be picking a stronger pair for Speak and its matching XO.  
I'll swap them out for a _v3 later tonight.

Regards,
--Gary

> Otherwise, it looks fantastic!
>
> Eben
>
>
> On Wed, Jun 3, 2009 at 11:02 AM, Gary C Martin  
> <gary at garycmartin.com> wrote:
>> Hi All,
>>
>> OK, heaps of changes (try to snip each out below), some of you win,  
>> some of
>> you loose (this round) ;-)
>>
>> On 3 Jun 2009, at 11:55, Sean DALY wrote:
>>
>>> * Walter had mentioned it might be better for the "sugar" in the  
>>> title
>>> to be the same font size as "learning platform", I'm inclined to  
>>> agree
>>> but would need to look at that to be sure...
>>
>> Fonts are the same MgOpen Modata for now, will swap out with VAG when
>> someone says.
>>
>>> This would allow us to raise the ring a bit, ideally to
>>> the center of the banner; the title won't look top-heavy if the ring
>>> is centered vertically
>>
>> Ring is raised close to centre in this one, maybe too high now?  
>> Depends I
>> guess if this drops to the floor and you have a booth or table/ 
>> chairs in the
>> way. Bounce with Eben about how high it should be ;-)
>>
>>> * Sugar Labs + URL logo: taking into account Eben and Christian's
>>> comments, I do think the "sugar" in that line should be the same  
>>> color
>>> as on top...
>>
>> This version has SL logo with .org, I'm staying out of this fight,  
>> but at
>> least you can see both treatments now.
>>
>>> * I agree with Fred, we have a bit too much blue in our avatars,  
>>> Speak
>>> icon, Browse icon in the center... is it difficult to change those
>>> colors?
>>
>> Sean, I've massively altered the colours as per the original PDF,  
>> this was
>> part in line with Walters comment on the XO colour not being Sugar  
>> interface
>> compliant, and choosing stronger variants from the various  
>> documents/files
>> and Frederick's examples. I think they now all come from points in  
>> the much
>> more finite UI set  of XO colours (except for the Browse Activity  
>> icon which
>> I've kept matching the Suagr logo blues as per Eben's call).
>>
>>> * The TurtleArt icon could have a peppier fill color maybe?
>>
>> Changed.
>>
>>> * Speak: could he be off to the left, looking longingly at the  
>>> banner
>>> title? Will direct passersby's gazes to the title ;-)
>>
>> Lots of movement (due to trying to centre the ring). Gaze is more  
>> to the
>> right so hard to look up at banner title, I've tried to place to  
>> Speak is
>> looking to the ring of XOs.
>>
>> On 3 Jun 2009, at 14:51, Eben Eliason wrote:
>>
>>> I think that it might work better to size "Sugar" relative to
>>> "learning platform" so that the lines are justified. Right now, the
>>> slight difference in line width makes it feel slightly off, and not
>>> quite intentional.
>>
>> My centre alignment was off in the previous version, any better for  
>> you with
>> this one?
>>
>>> Incidentally, I much prefer the ring to be below
>>> center, vertically, and would argue that this actually helps with  
>>> the
>>> visual balance since the Sugar logo and the ring are the areas of  
>>> bold
>>> color and weight.
>>
>> It is close to centre in v2 so you may not like. Likely compromise  
>> between
>> the two?
>>
>>> I'd recommend keeping the colors of the Browse icon in the center.  
>>> It
>>> was a conscious decision to make this match the Sugar logo on my  
>>> part,
>>> because I think it helps guide one's eye down through the focal  
>>> points
>>> of the banner.
>>
>> Yep, I like that choice... even though it's a bit of a colour  
>> cheat, and the
>> XO that shared it must have left the collaboration after the others  
>> joined
>> ;-) I've matched the Browse icon with the logo again.
>>
>>> Removing this color from the Speak icon is probably the way to go.
>>
>> Colour changed.
>>
>>> I think the space is starting too look a bit cluttered with all the
>>> activity icons. Could we drop one or two of them?
>>
>> Possibly. Someone needs to make a final call.
>>
>>> I think the biggest
>>> issue for me is that, due to the limited space, these icons
>>> approximate a ring, creating a concentric effect, which is the
>>> opposite of what we want. It should convey a portion of a plane  
>>> strewn
>>> with activities, and ironically I found fewer activities to convey
>>> that more effectively. Perhaps some rearrangement could also  
>>> mitigate
>>> the double-ring effect.
>>
>> Lot's of movement, for better or worse, likely the ring centre  
>> shift is
>> going to be the first call someone needs to make.
>>
>>> Also, there seems to have been some corruption of the memorize icon.
>>> It looks like a solid block instead of individual tiles.
>>
>> Funny, I thought exactly the same when I saw the old mock-ups :-) The
>> Memorise Activity and it's SVG icon are definitely as now being  
>> shown – so
>> it the corruption in the current official release, or our mock- 
>> ups ;-b
>>
>> On 3 Jun 2009, at 14:54, Christian Marc Schmidt wrote:
>>
>>> Let me chime in here--I really don't think we should start using the
>>> logo with the ".org" suffix, it begins to undermine the logo and it
>>> wasn't intended to be used that way. Isn't there another  
>>> possibility?
>>
>> Understood, personally I'm not offended either way. From a  
>> technical point,
>> the only problem with the latest mock-up is that I had to do  
>> the .org in
>> MgOpen Modata so it's not quite a match (not a problem with v1 as  
>> the whole
>> grey sugarlabs.org was all MgOpen Modata).
>>
>> Regards,
>> --Gary
>>
>>
>>
>>
>>
>>
>>