[Marketing] first mockup of a rollup banner for booths

[Eben Eliason]

Looking much better!

I think the higher placement of the ring works, especially since it
does effectively remedy the "second ring" of activity icons nicely.

I still find the type treatment at the top a bit odd. Christian, do
you think we could letter-space "learning platform" so that it's
justified with "sugar"?

Let's stick with "sugarlabs.org" in gray

Some of these colors look a little bit washed out (Speak, specifically).

Otherwise, it looks fantastic!

Eben


On Wed, Jun 3, 2009 at 11:02 AM, Gary C Martin <gary at garycmartin.com> wrote:
> Hi All,
>
> OK, heaps of changes (try to snip each out below), some of you win, some of
> you loose (this round) ;-)
>
> On 3 Jun 2009, at 11:55, Sean DALY wrote:
>
>> * Walter had mentioned it might be better for the "sugar" in the title
>> to be the same font size as "learning platform", I'm inclined to agree
>> but would need to look at that to be sure...
>
> Fonts are the same MgOpen Modata for now, will swap out with VAG when
> someone says.
>
>> This would allow us to raise the ring a bit, ideally to
>> the center of the banner; the title won't look top-heavy if the ring
>> is centered vertically
>
> Ring is raised close to centre in this one, maybe too high now? Depends I
> guess if this drops to the floor and you have a booth or table/chairs in the
> way. Bounce with Eben about how high it should be ;-)
>
>> * Sugar Labs + URL logo: taking into account Eben and Christian's
>> comments, I do think the "sugar" in that line should be the same color
>> as on top...
>
> This version has SL logo with .org, I'm staying out of this fight, but at
> least you can see both treatments now.
>
>> * I agree with Fred, we have a bit too much blue in our avatars, Speak
>> icon, Browse icon in the center... is it difficult to change those
>> colors?
>
> Sean, I've massively altered the colours as per the original PDF, this was
> part in line with Walters comment on the XO colour not being Sugar interface
> compliant, and choosing stronger variants from the various documents/files
> and Frederick's examples. I think they now all come from points in the much
> more finite UI set  of XO colours (except for the Browse Activity icon which
> I've kept matching the Suagr logo blues as per Eben's call).
>
>> * The TurtleArt icon could have a peppier fill color maybe?
>
> Changed.
>
>> * Speak: could he be off to the left, looking longingly at the banner
>> title? Will direct passersby's gazes to the title ;-)
>
> Lots of movement (due to trying to centre the ring). Gaze is more to the
> right so hard to look up at banner title, I've tried to place to Speak is
> looking to the ring of XOs.
>
> On 3 Jun 2009, at 14:51, Eben Eliason wrote:
>
>> I think that it might work better to size "Sugar" relative to
>> "learning platform" so that the lines are justified. Right now, the
>> slight difference in line width makes it feel slightly off, and not
>> quite intentional.
>
> My centre alignment was off in the previous version, any better for you with
> this one?
>
>> Incidentally, I much prefer the ring to be below
>> center, vertically, and would argue that this actually helps with the
>> visual balance since the Sugar logo and the ring are the areas of bold
>> color and weight.
>
> It is close to centre in v2 so you may not like. Likely compromise between
> the two?
>
>> I'd recommend keeping the colors of the Browse icon in the center. It
>> was a conscious decision to make this match the Sugar logo on my part,
>> because I think it helps guide one's eye down through the focal points
>> of the banner.
>
> Yep, I like that choice... even though it's a bit of a colour cheat, and the
> XO that shared it must have left the collaboration after the others joined
> ;-) I've matched the Browse icon with the logo again.
>
>> Removing this color from the Speak icon is probably the way to go.
>
> Colour changed.
>
>> I think the space is starting too look a bit cluttered with all the
>> activity icons. Could we drop one or two of them?
>
> Possibly. Someone needs to make a final call.
>
>> I think the biggest
>> issue for me is that, due to the limited space, these icons
>> approximate a ring, creating a concentric effect, which is the
>> opposite of what we want. It should convey a portion of a plane strewn
>> with activities, and ironically I found fewer activities to convey
>> that more effectively. Perhaps some rearrangement could also mitigate
>> the double-ring effect.
>
> Lot's of movement, for better or worse, likely the ring centre shift is
> going to be the first call someone needs to make.
>
>> Also, there seems to have been some corruption of the memorize icon.
>> It looks like a solid block instead of individual tiles.
>
> Funny, I thought exactly the same when I saw the old mock-ups :-) The
> Memorise Activity and it's SVG icon are definitely as now being shown – so
> it the corruption in the current official release, or our mock-ups ;-b
>
> On 3 Jun 2009, at 14:54, Christian Marc Schmidt wrote:
>
>> Let me chime in here--I really don't think we should start using the
>> logo with the ".org" suffix, it begins to undermine the logo and it
>> wasn't intended to be used that way. Isn't there another possibility?
>
> Understood, personally I'm not offended either way. From a technical point,
> the only problem with the latest mock-up is that I had to do the .org in
> MgOpen Modata so it's not quite a match (not a problem with v1 as the whole
> grey sugarlabs.org was all MgOpen Modata).
>
> Regards,
> --Gary
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