[Marketing] first mockup of a rollup banner for booths

[Christian Marc Schmidt]

I guess separating them might be best. If you can wait another day, I
can take a look at it this evening? Sorry to be coming late to this,
but I'd like to help if possible.


Christian

On Wed, Jun 3, 2009 at 9:59 AM, Sean DALY <sdaly.be at gmail.com> wrote:
> OK Christian I hear you, but we do need to communicate our URL... and
> doing it that way offers a second instance of "sugar", and a single
> instance of the full "sugarlabs" logo.
>
> How else could we do it? stacking:
>
> logo->          sugarlabs
> URL->          www.sugarlabs.org
>
> would be too cluttered, no?
>
> The problem really only occurs in banners/OOH and TVC; in print the
> logo stands and the URL can be in the text, on the website there's no
> need of course.
>
> Sean
>
>
>
> On Wed, Jun 3, 2009 at 3:54 PM, Christian Marc Schmidt
> <christianmarc at gmail.com> wrote:
>> Let me chime in here--I really don't think we should start using the
>> logo with the ".org" suffix, it begins to undermine the logo and it
>> wasn't intended to be used that way. Isn't there another possibility?
>>
>> Christian
>>
>> On Wed, Jun 3, 2009 at 9:51 AM, Eben Eliason <eben.eliason at gmail.com> wrote:
>>> On Wed, Jun 3, 2009 at 6:55 AM, Sean DALY <sdaly.be at gmail.com> wrote:
>>>> Gary -
>>>>
>>>> I've had the time to digest this, this is really coming along, I love
>>>> your Activity icon choices, I think the title does look good centered
>>>> too. May I make the following suggestions?
>>>>
>>>>
>>>> * Walter had mentioned it might be better for the "sugar" in the title
>>>> to be the same font size as "learning platform", I'm inclined to agree
>>>> but would need to look at that to be sure... I'm afraid I haven't had
>>>> the time to try that directly (I don't have the VAG Rounded Light font
>>>> yet, I used an online font tester
>>>> http://www.fonts.com/findfonts/detail.htm?pid=201617 and copy/pasted
>>>> each word). This would allow us to raise the ring a bit, ideally to
>>>> the center of the banner; the title won't look top-heavy if the ring
>>>> is centered vertically
>>>
>>> I think that it might work better to size "Sugar" relative to
>>> "learning platform" so that the lines are justified. Right now, the
>>> slight difference in line width makes it feel slightly off, and not
>>> quite intentional. Incidentally, I much prefer the ring to be below
>>> center, vertically, and would argue that this actually helps with the
>>> visual balance since the Sugar logo and the ring are the areas of bold
>>> color and weight.
>>>
>>>> * Sugar Labs + URL logo: taking into account Eben and Christian's
>>>> comments, I do think the "sugar" in that line should be the same color
>>>> as on top... in our branding, the "sugar" is always the "special"
>>>
>>> Actually, I was arguing that it should simply be gray, but the same
>>> color as the "Sugar" logo at the top if it is colored at all. I don't
>>> have strong opinion on whether or not we should use the "Sugarlabs"
>>> logo with the .org suffix. I think it works fine.
>>>
>>>> part. I myself feel very confident in adding ".org" to the logo for
>>>> marketing materials, because 1) the logo part is unchanged, lessening
>>>> the impact of the ".org", 2) we don't have the ".com" (appears to be
>>>> squatted by Warm Systems a Norwegian company), so we need to
>>>> communicate our URL, 3) I leave off the "www.", making an exception to
>>>> the "www.sugarlabs.org" rule we use in marketing/press materials; so
>>>> as not to fight the logo - a URL needs to be as short as possible on
>>>> "ephemeral" media such as TVC, or a banner someone will walk past -
>>>> comparable to out-of-home adverts. Examples of this practice are
>>>> common in TVC, I have attached one, one of the final frames of a Nivea
>>>> TVC from France, note that the typography in the URL matches the logo
>>>> and their use of lowercase "www." and ".fr" to avoid fighting the
>>>> logo. Note the logo font used in "NOUVEAU" too. Although the double
>>>> appearance of their logo (reinforced by the NOUVEAU overlay) is
>>>> "redundant", this redundancy is very effective in branding.
>>>>
>>>>
>>>> * I agree with Fred, we have a bit too much blue in our avatars, Speak
>>>> icon, Browse icon in the center... is it difficult to change those
>>>> colors?
>>>
>>> I'd recommend keeping the colors of the Browse icon in the center. It
>>> was a conscious decision to make this match the Sugar logo on my part,
>>> because I think it helps guide one's eye down through the focal points
>>> of the banner.
>>>
>>> Removing this color from the Speak icon is probably the way to go.
>>>
>>>>
>>>> * The TurtleArt icon could have a peppier fill color maybe?
>>>>
>>>>
>>>> * Speak: could he be off to the left, looking longingly at the banner
>>>> title? Will direct passersby's gazes to the title ;-)
>>>
>>> I think the space is starting too look a bit cluttered with all the
>>> activity icons. Could we drop one or two of them? I think the biggest
>>> issue for me is that, due to the limited space, these icons
>>> approximate a ring, creating a concentric effect, which is the
>>> opposite of what we want. It should convey a portion of a plane strewn
>>> with activities, and ironically I found fewer activities to convey
>>> that more effectively. Perhaps some rearrangement could also mitigate
>>> the double-ring effect.
>>>
>>> Also, there seems to have been some corruption of the memorize icon.
>>> It looks like a solid block instead of individual tiles.
>>>
>>>>
>>>> Let me know how I can help you... standing by to download and transmit
>>>> the font(s)
>>>
>>> I think Christian or I could probably produce the final output for
>>> this, if needed. We can certainly get the right fonts into the hands
>>> of the right people in the long run, of course.
>>>
>>> Eben
>>>
>>>> Sean
>>>>
>>>>
>>>>
>>>>
>>>> On Wed, Jun 3, 2009 at 6:06 AM, Gary C Martin <gary at garycmartin.com> wrote:
>>>>> Hi Federick,
>>>>>
>>>>> On 3 Jun 2009, at 03:12, Frederick Grose wrote:
>>>>>
>>>>>> Hi Gary,
>>>>>>
>>>>>> The banner looks good, but seems to be heavy on dark blue strokes.
>>>>>
>>>>> Thanks, I was following the previous png mock-up colour for colour, apart
>>>>> from one XO icon change request (to pink outline and green fill), and some
>>>>> extra Activity icons.
>>>>>
>>>>> Your PNGs were definitely more vibrant (and used sRGB IEC61966-2.1) than the
>>>>> previous mockup PNGs. Did my PDF colour generally look OK/'expected' and not
>>>>> washed out (other than being a bit heavy on the dark blue strokes)? Just
>>>>> wanted to check as Walter reported he was seeing washed out colours relative
>>>>> to what he expected to see on screen – sounds like different profile/gamma
>>>>> issue but not sure if this was an issue with the original PNG that I was
>>>>> working from.
>>>>>
>>>>>> I've attached some of my favorite color pairs (snapped off the screen of
>>>>>> SoaS in VirtualBox).
>>>>>
>>>>> Thanks, yes these are a more strong/saturated set of colours than the other
>>>>> PDF mock-ups, will need to see feedback from others on the colour issue...
>>>>>
>>>>> Eben/Sean: can you confirm the colour profile on your two previous mock-ups
>>>>> was right/expected (rollup_mockup1 & rollup_mockup2, PNGs both had the same
>>>>> "ibook" profile and were a little soft on the saturation vs. Fredericks
>>>>> images)?
>>>>>
>>>>> Regards,
>>>>> --Gary
>>>>>
>>>>>> I used Walter's xoEditor,
>>>>>> http://wiki.sugarlabs.org/go/Activities/XoEditor, for some, but had to use
>>>>>> gconf-editor for the YellowPink combination (while the PinkYellow
>>>>>> combination was possible in xoEditor).  I wish there was a direct stoke/fill
>>>>>> inversion method, such as a inverted XO in a fixed position in the
>>>>>> alternative row.
>>>>>>
>>>>>> Thanks for all the contributions,    --Fred
>>>>>>
>>>>>> <BlueOrange2XO.PNG><PurpleGreenXO.PNG><BlueYellowXO2.PNG><PinkYellow.PNG><YellowPink.PNG><PinkBlueXO.PNG><YellowGreen.PNG><GreenYellowXO.PNG><PurpleOrangeXO.PNG><OrangePurple.PNG><YellowRedXO.PNG><RedYellowXO.PNG><BlueOrangeXO.PNG>_______________________________________________
>>>>>> Marketing mailing list
>>>>>> Marketing at lists.sugarlabs.org
>>>>>> http://lists.sugarlabs.org/listinfo/marketing
>>>>>
>>>>>
>>>>
>>>
>>
>>
>>
>> --
>> anything at christianmarcschmidt.com
>>
>> http://www.christianmarcschmidt.com
>>
>> 917/ 575 0013
>>
>



-- 
anything at christianmarcschmidt.com

http://www.christianmarcschmidt.com

917/ 575 0013