[Marketing] first mockup of a rollup banner for booths

[Eben Eliason]

I don't see a problem with setting "sugarlabs.org" in VAG, actually. I
think it only infringes upon the logo if the "Sugar" part is rendered
as a colored stroke/fill. What do you think, Christian? Can we add the
all gray "sugarlabs.org" to the identity framework?

Eben


On Wed, Jun 3, 2009 at 10:01 AM, Christian Marc Schmidt
<christianmarc at gmail.com> wrote:
> I guess separating them might be best. If you can wait another day, I
> can take a look at it this evening? Sorry to be coming late to this,
> but I'd like to help if possible.
>
>
> Christian
>
> On Wed, Jun 3, 2009 at 9:59 AM, Sean DALY <sdaly.be at gmail.com> wrote:
>> OK Christian I hear you, but we do need to communicate our URL... and
>> doing it that way offers a second instance of "sugar", and a single
>> instance of the full "sugarlabs" logo.
>>
>> How else could we do it? stacking:
>>
>> logo->          sugarlabs
>> URL->          www.sugarlabs.org
>>
>> would be too cluttered, no?
>>
>> The problem really only occurs in banners/OOH and TVC; in print the
>> logo stands and the URL can be in the text, on the website there's no
>> need of course.
>>
>> Sean
>>
>>
>>
>> On Wed, Jun 3, 2009 at 3:54 PM, Christian Marc Schmidt
>> <christianmarc at gmail.com> wrote:
>>> Let me chime in here--I really don't think we should start using the
>>> logo with the ".org" suffix, it begins to undermine the logo and it
>>> wasn't intended to be used that way. Isn't there another possibility?
>>>
>>> Christian
>>>
>>> On Wed, Jun 3, 2009 at 9:51 AM, Eben Eliason <eben.eliason at gmail.com> wrote:
>>>> On Wed, Jun 3, 2009 at 6:55 AM, Sean DALY <sdaly.be at gmail.com> wrote:
>>>>> Gary -
>>>>>
>>>>> I've had the time to digest this, this is really coming along, I love
>>>>> your Activity icon choices, I think the title does look good centered
>>>>> too. May I make the following suggestions?
>>>>>
>>>>>
>>>>> * Walter had mentioned it might be better for the "sugar" in the title
>>>>> to be the same font size as "learning platform", I'm inclined to agree
>>>>> but would need to look at that to be sure... I'm afraid I haven't had
>>>>> the time to try that directly (I don't have the VAG Rounded Light font
>>>>> yet, I used an online font tester
>>>>> http://www.fonts.com/findfonts/detail.htm?pid=201617 and copy/pasted
>>>>> each word). This would allow us to raise the ring a bit, ideally to
>>>>> the center of the banner; the title won't look top-heavy if the ring
>>>>> is centered vertically
>>>>
>>>> I think that it might work better to size "Sugar" relative to
>>>> "learning platform" so that the lines are justified. Right now, the
>>>> slight difference in line width makes it feel slightly off, and not
>>>> quite intentional. Incidentally, I much prefer the ring to be below
>>>> center, vertically, and would argue that this actually helps with the
>>>> visual balance since the Sugar logo and the ring are the areas of bold
>>>> color and weight.
>>>>
>>>>> * Sugar Labs + URL logo: taking into account Eben and Christian's
>>>>> comments, I do think the "sugar" in that line should be the same color
>>>>> as on top... in our branding, the "sugar" is always the "special"
>>>>
>>>> Actually, I was arguing that it should simply be gray, but the same
>>>> color as the "Sugar" logo at the top if it is colored at all. I don't
>>>> have strong opinion on whether or not we should use the "Sugarlabs"
>>>> logo with the .org suffix. I think it works fine.
>>>>
>>>>> part. I myself feel very confident in adding ".org" to the logo for
>>>>> marketing materials, because 1) the logo part is unchanged, lessening
>>>>> the impact of the ".org", 2) we don't have the ".com" (appears to be
>>>>> squatted by Warm Systems a Norwegian company), so we need to
>>>>> communicate our URL, 3) I leave off the "www.", making an exception to
>>>>> the "www.sugarlabs.org" rule we use in marketing/press materials; so
>>>>> as not to fight the logo - a URL needs to be as short as possible on
>>>>> "ephemeral" media such as TVC, or a banner someone will walk past -
>>>>> comparable to out-of-home adverts. Examples of this practice are
>>>>> common in TVC, I have attached one, one of the final frames of a Nivea
>>>>> TVC from France, note that the typography in the URL matches the logo
>>>>> and their use of lowercase "www." and ".fr" to avoid fighting the
>>>>> logo. Note the logo font used in "NOUVEAU" too. Although the double
>>>>> appearance of their logo (reinforced by the NOUVEAU overlay) is
>>>>> "redundant", this redundancy is very effective in branding.
>>>>>
>>>>>
>>>>> * I agree with Fred, we have a bit too much blue in our avatars, Speak
>>>>> icon, Browse icon in the center... is it difficult to change those
>>>>> colors?
>>>>
>>>> I'd recommend keeping the colors of the Browse icon in the center. It
>>>> was a conscious decision to make this match the Sugar logo on my part,
>>>> because I think it helps guide one's eye down through the focal points
>>>> of the banner.
>>>>
>>>> Removing this color from the Speak icon is probably the way to go.
>>>>
>>>>>
>>>>> * The TurtleArt icon could have a peppier fill color maybe?
>>>>>
>>>>>
>>>>> * Speak: could he be off to the left, looking longingly at the banner
>>>>> title? Will direct passersby's gazes to the title ;-)
>>>>
>>>> I think the space is starting too look a bit cluttered with all the
>>>> activity icons. Could we drop one or two of them? I think the biggest
>>>> issue for me is that, due to the limited space, these icons
>>>> approximate a ring, creating a concentric effect, which is the
>>>> opposite of what we want. It should convey a portion of a plane strewn
>>>> with activities, and ironically I found fewer activities to convey
>>>> that more effectively. Perhaps some rearrangement could also mitigate
>>>> the double-ring effect.
>>>>
>>>> Also, there seems to have been some corruption of the memorize icon.
>>>> It looks like a solid block instead of individual tiles.
>>>>
>>>>>
>>>>> Let me know how I can help you... standing by to download and transmit
>>>>> the font(s)
>>>>
>>>> I think Christian or I could probably produce the final output for
>>>> this, if needed. We can certainly get the right fonts into the hands
>>>> of the right people in the long run, of course.
>>>>
>>>> Eben
>>>>
>>>>> Sean
>>>>>
>>>>>
>>>>>
>>>>>
>>>>> On Wed, Jun 3, 2009 at 6:06 AM, Gary C Martin <gary at garycmartin.com> wrote:
>>>>>> Hi Federick,
>>>>>>
>>>>>> On 3 Jun 2009, at 03:12, Frederick Grose wrote:
>>>>>>
>>>>>>> Hi Gary,
>>>>>>>
>>>>>>> The banner looks good, but seems to be heavy on dark blue strokes.
>>>>>>
>>>>>> Thanks, I was following the previous png mock-up colour for colour, apart
>>>>>> from one XO icon change request (to pink outline and green fill), and some
>>>>>> extra Activity icons.
>>>>>>
>>>>>> Your PNGs were definitely more vibrant (and used sRGB IEC61966-2.1) than the
>>>>>> previous mockup PNGs. Did my PDF colour generally look OK/'expected' and not
>>>>>> washed out (other than being a bit heavy on the dark blue strokes)? Just
>>>>>> wanted to check as Walter reported he was seeing washed out colours relative
>>>>>> to what he expected to see on screen – sounds like different profile/gamma
>>>>>> issue but not sure if this was an issue with the original PNG that I was
>>>>>> working from.
>>>>>>
>>>>>>> I've attached some of my favorite color pairs (snapped off the screen of
>>>>>>> SoaS in VirtualBox).
>>>>>>
>>>>>> Thanks, yes these are a more strong/saturated set of colours than the other
>>>>>> PDF mock-ups, will need to see feedback from others on the colour issue...
>>>>>>
>>>>>> Eben/Sean: can you confirm the colour profile on your two previous mock-ups
>>>>>> was right/expected (rollup_mockup1 & rollup_mockup2, PNGs both had the same
>>>>>> "ibook" profile and were a little soft on the saturation vs. Fredericks
>>>>>> images)?
>>>>>>
>>>>>> Regards,
>>>>>> --Gary
>>>>>>
>>>>>>> I used Walter's xoEditor,
>>>>>>> http://wiki.sugarlabs.org/go/Activities/XoEditor, for some, but had to use
>>>>>>> gconf-editor for the YellowPink combination (while the PinkYellow
>>>>>>> combination was possible in xoEditor).  I wish there was a direct stoke/fill
>>>>>>> inversion method, such as a inverted XO in a fixed position in the
>>>>>>> alternative row.
>>>>>>>
>>>>>>> Thanks for all the contributions,    --Fred
>>>>>>>
>>>>>>> <BlueOrange2XO.PNG><PurpleGreenXO.PNG><BlueYellowXO2.PNG><PinkYellow.PNG><YellowPink.PNG><PinkBlueXO.PNG><YellowGreen.PNG><GreenYellowXO.PNG><PurpleOrangeXO.PNG><OrangePurple.PNG><YellowRedXO.PNG><RedYellowXO.PNG><BlueOrangeXO.PNG>_______________________________________________
>>>>>>> Marketing mailing list
>>>>>>> Marketing at lists.sugarlabs.org
>>>>>>> http://lists.sugarlabs.org/listinfo/marketing
>>>>>>
>>>>>>
>>>>>
>>>>
>>>
>>>
>>>
>>> --
>>> anything at christianmarcschmidt.com
>>>
>>> http://www.christianmarcschmidt.com
>>>
>>> 917/ 575 0013
>>>
>>
>
>
>
> --
> anything at christianmarcschmidt.com
>
> http://www.christianmarcschmidt.com
>
> 917/ 575 0013
>