[Marketing] google grants

[Sean DALY]

Hi Christian - my apologies for the delay in responding I've been
occupied with the boot animation issue

I like that you start by segmenting targets!

I agree that Learners are off the radar for now.

Caroline makes a good point... tech-skilled teachers will be our best
"ambassadors" to spread Sugar... they will be able to solve the minor
technical problems which would be blocking for an unsophisticated user
(such as: seeting BIOS to boot from USB, configuring wireless network
access, ...)

Teachers will also potentially help us the most with classroom testing
(we need lots of feedback for sure).

Gary make a good point... a Google ad is a miniature call to action
and a short phrase has to excite curiosity. We can generate traffic by
playing to our strengths:

* large installed base
* nonprofit / humanitarian aspect
* "best-of-breed" platform for small kids
* free (as in beer)

Finding a catchy phrase is tough... but it's a similar problem to
choosing the subject of opt-in e-mail marketing... the goal is not to
sell or persuade, but generate the click... the sales points
("argumentaire") comes after the click is made.

Perhaps phrases like:
"Teachers: Help Us Reach Our Next Million Kids"
"Sugar, the award-winning K-8 platform in 43 countries"
"We can educate another million children with your help"
"The best learning platform for kids is free"
"Cash-strapped classroom? Run Sugar on that old PC"

(these are off the top of my head by the way, the ones we finally pick
will be better I think :-)

We *can* qualify for the US $40K amount, but only if we regularly
surpass the US $10K amount we start out with (that is, if Google
accepts our application). So our first goal is to get accepted; next,
we need to work on reaching $10K per month bids.

I'll be the first to admit I haven't purchased Google adwords before,
so Christian I'm counting on you to learn for us and meet that
challenge :-)

thanks

Sean



On Mon, Jun 1, 2009 at 4:34 AM, Gary C Martin <gary at garycmartin.com> wrote:
> Hi Christian,
>
> Just a couple of minor word tweak suggestions.
>
> On 1 Jun 2009, at 02:48, Christian Vanizette wrote:
>
>> in my understanding sugar labs target 4 publics :
>> -teachers
>> -parents
>> -learners
>> -contributors
>>
>> below i try to make sample of ads and a list of keyword, keywords
>> recommendation for each of these publics. let's fine tune it
>> together =)
>>
>> Teachers :
>>
>> teachers : sample of ads : title
>>       • Pupils in-class sharing & collaboration
>>       • How to use computers in your classroom ?
>>       • Transform your classroom
>>       • Sugar : a learning platform for children
>> teachers : sample of ads below title : two lines
>>
>> get sugar, a free, open source & recognized learning software for
>> children between 6 and 10 years old.
>> www.sugarlabs.com/teachers
>>
>> related keywords & keywords combination :
>> in-class collaboration, Sharing in classroom, multimedia in
>> classrooms, elementary school, child computing...
>>
>> Parents :
>>
>> Parents :sample of ads : title
>> 1. How to make a good use of computers for your children ?
>> 2.Free & recognized learning software for children
>> 2.Let your child use safely a computer
>> 3.Your child should click here
>> 4.education thanks to computing
>>
>> Parents : sample of ads : two lines below title:
>> get sugar, a free, open source & recognized learning software for
>> children between 6 and 10 years old.
>> www.sugarlabs.com/teachers
>>
>> Parents : Keywords / Keywords combination :
>> educationnal software for children, children learning, children
>> activities,computing for children,educate, pc for children...
>>
>> learners (don't think google is appropriate to touch learners :
>> perhaps we could use other search engine more specialized such as
>> babygo for example)
>>
>> Contributors (wich are developpers & volunteers )
>>
>> Contributors - sample of ads - title :
>> 1.Change the world thanks to education
>
> Change the world through education!
>
>> 2. Get involve in an educational project !
>> 3. Open source for education
>> 4. education is the key.
>> 5. How to give access to education to every child ?
>
> How to help every child access education!
>
> Regards,
> --Gary
>
>> 6. Developpers for education
>>
>>
>> sample of ads : two lines below title :
>> Sugar is a learning platform for children developped by the MIT
>> media lab. Test sugar,let a child test it & get involve in the
>> project !
>> www.sugarlabs.com/contributors
>>
>> Keywords / Keywords combination :
>> education, change the world through education, education in
>> developping countries, open source project, change the education...
>>
>>
>> 2009/5/29 David Farning <dfarning at sugarlabs.org>
>> Christian Sean,
>>
>> Can you go to http://www.google.com/grants/new/index.html and click on
>> 'Apply today by completing our online application form'.
>>
>> Can you help by filling out the two sections:
>>
>> Please provide a sample of an ad you might run through Google Grants.
>>
>> Please provide a list of keyword / keyword combinations that you feel
>> are relevant to your organization.
>>
>> and return them by email to the list?  The rest of the form is
>> organizational stuff.  Those look like the important questions.
>>
>> david
>>
>> On Fri, May 29, 2009 at 5:32 AM, Christian Vanizette
>> <tahitian.coconut at gmail.com> wrote:
>> > Yes no problem !
>> > i will take a look and make an adword recommendation.
>> > Seth i'll write you an email this afternoon if yoiu have time.
>> >
>> > Brgds,
>> >
>> > Christian.
>> >
>> > 2009/5/29 Sean DALY <sdaly.be at gmail.com>
>> >>
>> >> Hi Tomeu, thanks for that
>> >>
>> >> I think Seth signed up OLPC for that last September, is that
>> right Seth?
>> >>
>> >> We should certainly do so as well.
>> >>
>> >> Christian V, would you be interested in taking a look at this and
>> >> making an adwords recommendation? We are already well-referenced in
>> >> Google, particularly for Sugar on a Stick, but beyond that
>> particular
>> >> project we might want to bid on more general keywords.
>> >>
>> >> Seth, would you be willing to brief Christian, in particular so we
>> >> don't bid on the same keywords?
>> >>
>> >> thanks
>> >>
>> >> Sean
>> >>
>> >>
>> >>
>> >> On Fri, May 29, 2009 at 10:52 AM, Tomeu Vizoso
>> <tomeu at sugarlabs.org>
>> >> wrote:
>> >> > Hi,
>> >> >
>> >> > are we aware of this possibility?
>> >> >
>> >> > http://www.google.com/nonprofits/grantstutorial.html
>> >> >
>> >> > Regards,
>> >> >
>> >> > Tomeu
>> >> > _______________________________________________
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>> >> >
>> >
>> >
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