[Marketing] worldchanging.com : "Attention Philanthropy" Grant letter - due in <24h

Mel Chua mel at melchua.com
Thu Jul 2 00:14:28 EDT 2009


For your favorite website/organization/person, that doesn't get the
attention they deserve: Write 200 words (or fewer), explaining what they 
do and why that's worldchanging.

By: Thursday, 6:00 p.m. Pacific time (I think that's 21 hours from now).

---------- Forwarded message ----------
From: *Sarah Kuck* <sarahk at worldchanging.com
<mailto:sarahk at worldchanging.com>>
Date: Fri, Jun 26, 2009 at 08:24
Subject: Attention Philanthropy Grant letter
To: Sarah Kuck <sarahk at worldchanging.com <mailto:sarahk at worldchanging.com>>


Dear Friends,

At Worldchanging, one of our three main missions is to practice
attention philanthropy.

Attention philanthropy is a gift of notice. In a noisy world, deluged in
advertising, overrun with PR flacks and crowded with the superficial,
one of the biggest barriers to success for a small, good idea or noble
enterprise can simply be getting noticed in the first place.

Attention philanthropy is all about shining a light on good work, work
worth supporting: it is grantmaking that deals in praise, rather than
money (though because many funders, journalists and changemakers read
Worldchanging, the pattern is that notice on Worldchanging often leads
to more media coverage, funding and networking opportunities for the
people and groups we note).

*We'd like you to be a guest grantmaker. *We'd like you to give a gift
of attention to a person, cause or resource you think deserves more
attention than it gets. We will publish your grant during our week of
concentrated attention philanthropy, July 6th through 10th, and make
sure lots of people hear about it.

Here's your chance to do a simple, good thing.

How? It couldn't be easier. Here are the guidelines:

1. Your grant may be to a person, organization, event, website, book,
database -- really anything, as long as you do not have any financial
stake in its success.

2. Your grant must either be for a solution (or person/organization
working on or exploring solutions) or for a resource for understanding a
given problem that is so new and insightful that it is in itself a step
towards solving the problem.

3. Your grant should come with a citation of 200 words (or fewer),
simply explaining what the awardee does and why that's worldchanging.
Pithy works. Including a photo and/or links is most welcome.

4. Your grant must be received by Julia Levitt (julia at worldchanging.com
<mailto:julia at worldchanging.com>) by no later than 6:00 p.m. Pacific
time, Thursday 7/2 (though we encourage you to spend ten minutes and do
it right now before you forget).

We hope you'll participate!

Thanks

The Worldchanging Team

/Caveats: We will not run dual or multiple pieces granting attention to
the same grantee, though we will note all the grantmakers who recommend
a grantee. We also reserve the right to edit for length, clarity or
consistency. We won't publish hate speech, climate denialism,
creationism or other ideas that we think are dumb and spiteful.
Otherwise, anything's fair game./
//




(My apologies if you have received this twice!)





-- 
Sarah M. Kuck
Associate Editor
Worldchanging
sarahk at worldchanging.com <mailto:sarahk at worldchanging.com>

(o) 206-760-2991
(c) 360-393-9713

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