Re: idea for Sugar slogan and name‏

[John Tierney]

>"For one sweet netbook, put a little Sugar on it."

This would be a great marketing campaign for the netbook maker or wireless provider
who decides to offer a netbook with Sugar on Board.
 
>Humour aside, I think we need to decide the audience. Who's the target 
>for this marketing? Parents of gradeschool kids? People with disposable 
>income to burn on a netbook for themselves / their nephews & nieces? 
>People who want to donate through the G1G1 program, but don't know 
>enough about why they should sponsor Sugar?
 
>If you're selling to parents, it's a whole different push than if you're 
>selling to, for example, 30-somethings without kids and with money to burn.
 
>$0.02,
 
>Nick

I think we need to realize we have two audiences we need to court:

Users-This would include Teachers and Students they will be pushing things from
a grass root level.

Buyers- Legislatures, School Districts, Corporations, Philanthropists
If we are going to get Sugar into the hands of millions of children this is
the audience which will make it happen.

There is a need to have an approach for both. I'm not sure if one Slogan can capture
both audiences. Very catchy and cool for users. More pragmatic for buyers.

Just some thoughts.

JT
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