Stratagy and Taglines

[DOXSOUP at aol.com]

Strategy and taglines

This is to provide my thoughts on strategy and suggestion on taglines for the 
purpose of discussion, direction and decision, so we can all be on the same 
page and singing the same song in moving forward 

My thinking are based on my understanding of a few relevant comments from 
conversations with Walter Bender, as follows:

1.   Sugar is multipurpose.   It is a culture as well as a technology.   With 
Sugar one can learn with and from others.

2.   Sugar puts an emphasis on learning through doing and puts no upper bound 
to the learning.   (Note: This is the part where free and open-source 
software comes in.)

3.   Traditional approaches can be subsumed by Sugar.   Additionally on top 
of traditional approaches, Sugar offers both enhancements and altogether new 
features to get the most from available content regardless of the sources.   

Some new value add-ons are:
a) The built-in Journal as a place where learner and reflect, and a place 
where teachers/parents/mentors can assess progress; and
b) The collaboration model for useful sharing (for example, teacher assigning 
a book to read for homework), as well as new forms of collaboration such as 
peer editing.


Suggested Strategy Concept
What Home Depot and Lowe’s are to homeowners and contractors we will be to 
learners, parents, teachers and community leaders.

We will be a place for easy access to affordable, useful and usable 
educational resources so that users can improve and expand on the levels of knowledge 
that will help them achieve their lifelong wants and needs.

Just as both homeowners and professionals use Home Deport and Lowe’s services 
to build, improve and maintain their dream homes, both students and teachers 
will use and benefit from our services for lifelong learning.


Suggested Taglines
New! User controlled educational architecture and resources
New! User controlled engine for learning and literacy


Look forward to comments and other suggestions especially in regard to 
strategy.


Dennis Wong
<doxsoup at aol.com>



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