[Marketing] Sugar Labs logo for first 100 SoaS USB sticks

Sean DALY sdaly.be at gmail.com
Fri Feb 27 07:16:59 EST 2009

Thanks for that Christian

Promotional USB suppliers tend to offer a small color selection of
each stick model... with precise color matching possible only in a
custom run (costs more). I'm not lower yet than $8 per 1 Gb stick with
logo & setup / 100-stick order so I'm likely just going to find a
color that fits. I'm leaning towards a darkish purple, similar to web
RGB #6E008C http://sugarlabs.org/wiki/images/2/27/Color_palette.png in
your palette, although the stick may be translucent.

On its own I like the "sugar" but I am concerned the outline and
especially the "labs" will be difficult to differentiate if black on
purple. Do you think you could try the "sugar" outline in an
intermediate pink such as web RGB #FF64D2 from the palette? And "labs"
in the existing grey web RGB #999999? If you could possibly mock that
up with the purple background I'd have a better idea of what it might
look like

(I have converted [1] the eps to JPG using imagemagick for the benefit
of list participants who could encounter difficulty with eps)

many thanks

$ convert -density 300x300 -colorspace CMYK   logo_bw.eps logo_bw.tiff
$ convert -colorspace RGB  logo_bw.tiff logo_bw.jpg

On Thu, Feb 26, 2009 at 11:05 PM, Christian Marc Schmidt
<schmidt at pentagram.com> wrote:
> Hi Sean
> Thanks for your note. If the USB sticks are already brightly colored, I
> would suggest that we print the logo in either black or white (depending on
> the background color). I would prefer not to change the color palette, and
> would recommend that you try to choose background colors for the USB stick
> that match the Sugar Lab colors.
> I've attached a black and white version of the logo here--let me know what
> you think.
> Christian
> On 2/26/09 5:00 PM, "Sean DALY" <sdaly.be at gmail.com> wrote:
>> Hi Christian
>> I'm looking at branded USB stick possibilities - we are going to
>> jumpstart with an initial order of 100 for April 1st as per the
>> marketing meeting two days ago
>> (http://lists.sugarlabs.org/archive/marketing/2009-February/000341.html)
>> Your logo guidelines page is great
>> (http://sugarlabs.org/go/MarketingTeam/Logo), I like the different
>> color combinations although I wonder if we shouldn't make a "default"
>> choice
>> I have a concern though concerning USB sticks - as they are tiny, I'd
>> much rather choose brightly colored sticks we can put the logo on,
>> than just black or white sticks. The idea would be to go to the
>> opposite side of the color wheel from XO green, to purple/violet/blue
>> sticks. Not too light though, so the grey "labs" will remain visible.
>> What outline/fill colors would work best do you think? I'm looking at
>> the black square 12 variant
>> (http://sugarlabs.org/wiki/images/thumb/e/ec/Logo_square_black_12.png/180px-Lo
>> go_square_black_12.png)
>> What's your recommendation?
>> Thanks
>> Sean
> --
> Christian Marc Schmidt
> schmidt at pentagram.com
> Pentagram Design, Inc.
> 204 Fifth Avenue
> New York, NY 10010
> 212/ 802 0248
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